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Hotpod yoga joins the Three Lions at training camp for 2020 EUROS

Hotpod Yoga has been brought in as an integral part of training and recovery as the England football squad battle their way through the UEFA European Football Championship. Following their

Formula 1 sees significant audience growth in France, with the popularity of rising stars Pierre Gasly and Esteban Ocon fuelling interest

Nielsen Sports reveals Formula 1 in France is more popular than ever as TV viewership sees significant year-on-year growth Through the opening six races of the season France has recorded its highest average audience per Grand Prix since 2012 The Azerbaijan GP attracted 1.6

Prime Time: Paddy Power Makes Move Into TV Content With New Virgin Media And Amazon Prime Series

Bookmaker Paddy Power is making a landmark move into longform content by writing its own sitcom to be broadcasted on terrestrial TV and streaming services.   Entitled ‘The VAR Room’, the four-part series takes a tongue-in-cheek look at

KOJO Expands into New Zealand with Acquisition of Wolfcast

National creative studio, KOJO has announced the acquisition of New Zealand based boutique sports presentation business, Wolfcast. The purchase provides KOJO Sport with a solid foundation for the company to

Sport And Recreation Alliance Appoints Joymo As Exclusive Live Streaming Partner

The Sport and Recreation Alliance has announced an exclusive multi-year relationship with leading live video streaming platform, Joymo. Under the terms of the agreement, Joymo becomes the Sport and Recreation

Lions & SA Rugby Appoint Whisper Cymru As Production Partner

The British & Irish Lions and SA Rugby have appointed Whisper Cymru, part of the award-winning Whisper Group, for the upcoming 2021 Castle Lager Lions Series in South Africa. As Production Partner,

GV6 Sport Collective deliver an innovative five-year SPFL Title Partner

The Scottish Professional Football League (SPFL) announced a new five year partnership with cinch, the UK’s fastest-growing online used car marketplace. The innovative ecommerce business enters an agreement to become

The BBC and ITV invest heavily in big-name pundits for the Euros to help pull in viewers

In the battle for social media supremacy, which team will create the most conversation, engagement and opportunity to drive interest in the live broadcasts? Analysis from Nielsen Sports shows that

Why the Euros will be a model for the future of sports media

Guest Post by Aaron Goldman, CMO, Mediaocean Football is, by some distance, the world’s most popular sport, attracting both professional and amateur players on every continent and drawing, at its

West Ham United and London Stadium announce a new multi-year partnership extension with HEINEKEN

The UK’s leading pub, cider and beer company, HEINEKEN became the Official Beer and Cider Partner of West Ham United at the start of the 2016-17 season. The new multi-year