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Hotpod yoga joins the Three Lions at training camp for 2020 EUROS
Hotpod Yoga has been brought in as an integral part of training and recovery as the England football squad battle their way through the UEFA European Football Championship. Following their
Formula 1 sees significant audience growth in France, with the popularity of rising stars Pierre Gasly and Esteban Ocon fuelling interest
Nielsen Sports reveals Formula 1 in France is more popular than ever as TV viewership sees significant year-on-year growth Through the opening six races of the season France has recorded its highest average audience per Grand Prix since 2012 The Azerbaijan GP attracted 1.6
Prime Time: Paddy Power Makes Move Into TV Content With New Virgin Media And Amazon Prime Series
Bookmaker Paddy Power is making a landmark move into longform content by writing its own sitcom to be broadcasted on terrestrial TV and streaming services. Entitled ‘The VAR Room’, the four-part series takes a tongue-in-cheek look at
KOJO Expands into New Zealand with Acquisition of Wolfcast
National creative studio, KOJO has announced the acquisition of New Zealand based boutique sports presentation business, Wolfcast. The purchase provides KOJO Sport with a solid foundation for the company to
Sport And Recreation Alliance Appoints Joymo As Exclusive Live Streaming Partner
The Sport and Recreation Alliance has announced an exclusive multi-year relationship with leading live video streaming platform, Joymo. Under the terms of the agreement, Joymo becomes the Sport and Recreation
Lions & SA Rugby Appoint Whisper Cymru As Production Partner
The British & Irish Lions and SA Rugby have appointed Whisper Cymru, part of the award-winning Whisper Group, for the upcoming 2021 Castle Lager Lions Series in South Africa. As Production Partner,
GV6 Sport Collective deliver an innovative five-year SPFL Title Partner
The Scottish Professional Football League (SPFL) announced a new five year partnership with cinch, the UK’s fastest-growing online used car marketplace. The innovative ecommerce business enters an agreement to become
The BBC and ITV invest heavily in big-name pundits for the Euros to help pull in viewers
In the battle for social media supremacy, which team will create the most conversation, engagement and opportunity to drive interest in the live broadcasts? Analysis from Nielsen Sports shows that
Why the Euros will be a model for the future of sports media
Guest Post by Aaron Goldman, CMO, Mediaocean Football is, by some distance, the world’s most popular sport, attracting both professional and amateur players on every continent and drawing, at its
West Ham United and London Stadium announce a new multi-year partnership extension with HEINEKEN
The UK’s leading pub, cider and beer company, HEINEKEN became the Official Beer and Cider Partner of West Ham United at the start of the 2016-17 season. The new multi-year
