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London Sports Networker Event
Monday this week saw the first co-hosting of an event between Sportsnetworker.com and The UK Sports Network. LinkedIn author and speaker Lewis Howes was over from the US and, as is now customary, held an event for sports networking professionals in the city of his visit.
Had a Bad Season? Focus on Customer Retention
Those clubs who have been successful may be developing their marketing strategies to focus on recruiting new fans, growing their membership, increasing their brand reach and improving sales of merchandise. For those at the other end of the spectrum they should be focused on one thing – Customer retention.
Strategic Partnerships: Google’s YouTube and IPL shake up sports media
Earlier this week the New York Times had an interesting article on sports broadcasting as viewed through the recent YouTube – IPL Season 3 experiment. While the financial winners and losers of the arrangement are not known, we do know that it was a win for many fans, including myself, who viewed matches and highlights.