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Welcome to the first of a new weekly feature. There is only so much you can write about on one site and there are many out there doing a great job in breaking the latest happenings in the world of #DigSport. Here is a mashup of the ones that have caught the eye in this last week
9 steps to a successful influencer outreach programme
Here I look at how a club, governing body or brand can set up a successful influencer outreach programme with 9 key areas to concentrate on.
Football & Social Media: Why Clubs Need To Change To Stay Relevant
(Guest post by Oscar Ugaz) Talking about Facebooks ‘who talked about this’ metric and why big football clubs need to change their approach before its too late.
FC Barcelona and Chelsea score firsts with Google+ Branded Pages
Just as Google announce that businesses can now have their own pages on the platform (after them being taken down upon the launch of Google+ back in July) then FC Barcelona and Chelsea also come out and say they are one of the first to join the platform along with Burberry and Pepsi.
Exclusive: new England Facebook app launched
Ever fancied being a commentator for an England football game? Do you have the wit, voice and knowledge to be a Martin Tyler or John Motson….or are you more of a David Pleat or Trevor Francis?
Arsenal – build a banner Facebook app
Arsenal are again showing the way in engaging with fans with this crowdsourcing idea. To help the club celebrate next years 125th anniversary they have reached out to the fans.
Manchester United Facebook Page passes 20 million
Just after a year after coming into existence, the biggest Facebook fan page in British football has passed the 20 million benchmark.
‘The Most Engaging’ Premier League Clubs on Facebook – Week 2
Following on from last weeks table that gave a first glimpse of what the new “Who’s Talking About This” number that Facebook now gives on every Page on the platform, here is a look at the last week and how it has changed.
Man City’s YouTube Partnership: An In-Depth Look
It has been well publicised recently that the world’s richest football club have taken the step of getting a YouTube brand channel. To many this may get a ‘so what’ reaction and many of the articles so far have only mentioned the news and not looked into what this means to the club and for football.
The most ‘engaging’ EPL football club on Facebook is……Norwich City!
After looking at the basic ‘whos talking about this’ number from Facebook in my last post, here I’ve dug a little deeper and listed the EPL football clubs with the best engagement rates! where did your team finish?
