Through its educational department, LaLiga Business School, LaLiga is introducing an ambitious and exclusive master’s degree, taught in English to a maximum of 20 students

 Experts from leading brands in the entertainment sector join LaLiga professionals and its 42 teams to provide students with the broadest vision and most precise knowledge of the sports industry

This master’s programme prioritises quality in student support and attention, limiting the number of students and optimising the course management staff with two Senior Directors and 6 Module Directors 

Through its educational department, LaLiga Business School, LaLiga is launching an international MBA, taught in English, entitled “The MBA of LaLiga”, which is focused on preparing people who want to lead change in the sports and entertainment industry.

In order to adapt to and anticipate change, this MBA features the participation of top professionals in the sports industry, and will draw from case studies from LaLiga and its 42 clubs, as well as from other sports, entertainment stakeholders and technological and digital environments, employing first-hand cutting-edge methodologies together with LaLiga’s own operational techniques and efficient mechanisms.

Another characteristic of the MBA is its commitment to equality of opportunities: it aims to increase the presence and visibility of women in positions of leadership and responsibility in the sports and entertainment industries. Under the supervision of Óscar Mayo, Director of Business, Marketing and International Development at LaLiga, and Edouard Legendre, external advisor to LaLiga and recognised international expert in Brand Management and Sports Marketing, the programme is divided into six modules, each of which has been designed and will be coordinated by a leading professional in the fields and topics covered in each module. This team of Module Directors is made up of Patricia Rodríguez, Director of Granada C.F.; Jorge de la Vega, Sales and Marketing Director of LaLiga; María Wandosell, CEO of Motorpress Ibérica; Ornella D. Bellia, Head of Professional Football at FIFA; Jaume Pons, Head of Social Media and Digital Content at LaLiga; and Amadeo Salvo, Executive Vice President of Power Electronics.

The MBA aims to lay the foundations for the transformation of the sports and entertainment industries, focusing on new technologies and social evolution as drivers of innovation and entrepreneurship. “Doing the same thing from one year to the next is no longer an option in the sports industry. We have entered the era of the continuous update. This MBA underlines LaLiga’s commitment to the ongoing professionalisation of the sector, training and supporting people who want to find professional fulfilment through the dynamisation and expansion of an industry in which new challenges arise every day and new opportunities are born”, says Óscar Mayo, LaLiga’s Director of Business, Marketing and International Development.

The MBA seeks quality in all its areas, and considers it essential to provide personalised and individualised training, which is why there will be a maximum of 20 places for students. The master’s programme will last 9 months, however the LaLiga Business School understands the individual characteristics and personal needs of students, which is the MBA may be completed in up to 3 years. If you want more information about the MBA, you can link in here:  https://business-school.laliga.com/en/the-mba-of-laliga

LaLiga Business School, LaLiga’s commitment to education

LaLiga’s educational department, LaLiga Business School, was created four seasons ago as a result of the company’s firm commitment to training. As José Moya, Director of LaLiga Business School, says, “At LaLiga we attach great importance to education, which we see as the first step towards the professionalisation of the sports industry. That is why we founded the LaLiga Business School, an educational department that is fully integrated into our structure. This is one of our main differentiating values, as all programmes are developed internally by LaLiga professionals who are actively involved in the industry on a daily basis and understand its changes, challenges and needs: the contents, methodologies and teaching staff are designed and developed internally, creating cutting-edge programmes that seek to respond to the needs of our industry.”

In LaLiga Business School’s 2019/2020 season, a total of 70 students received training and professional orientation from the educational department and, in the current season, it already has a total of 179. This growth is due, to a large extent, to the increased portfolio of courses and masters programmes offered and to the internationalisation of LaLiga Business School, which has a total of 22 international educational partnerships with Universities and Sports Institutions around the world.

About LaLiga

LaLiga is a global, innovative and socially responsible organisation, a leader in the leisure and entertainment sector. It is a private sports association composed of the 20 teams in LaLiga Santander and 22 in LaLiga SmartBank, responsible for the organisation of these national professional football competitions. In the 2018/2019 season, LaLiga reached more than 2.7 billion people globally. With headquarters in Madrid (Spain), it is present in 55 countries through 9 offices and 46 delegates. The association carries out its social action through its Foundation and is the world’s first professional football league with a league for intellectually challenged footballers: LaLiga Genuine Santander.