Retail Marketing Executive

  • Full Time
  • london
  • This position has been filled.

We’re excited to be working with this London based Premier League club again. This time we have been tasked with recruiting for a Retail Marketing Executive to join the Marketing team

JOB PURPOSE

To ensure retail marketing campaigns are delivered effectively and to the highest of standards across the eCommerce platform, Club and wider online marketing channels.

To assist with the constant enhancement and improvement of the Club marketing efforts while ensuring achieving cohesiveness between eCommerce and Marketing initiatives.

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KEY RESPONSIBILITIES

 

  • Support Retail Marketing Manager on digital strategy for retail campaigns/trading calendar.
  • Responsible for activation of retail campaigns in all online Club channels.
  • Responsible for collating and reporting weekly performance statistics for retail campaigns across all online Club channels, using these figures to influence future digital activity.
  • Responsible for building, testing, deploying and analysing email strategy for retail campaigns and wider Club campaigns which include retail.
  • Harness CRM system data to maximise online retail marketing opportunities, identifying target groups for each campaign.
  • Monitor ROI and KPIs for the different online channels where each campaign is activated.
  • Work alongside the e-Commerce operations, marketing and content teams to set-up and deliver digital marketing improvements, including best practice on campaign activation and data-capture opportunities.
  • Work with members of the Retail Marketing team, acting as a brand guardian in terms of look and feel of all retail online communications as well as tone of voice of copy on marketing communications.
  • Oversee delivery of marketing assets for the ecommerce platform and for wider eCommerce channels to ensure ‘freshness’ (management of creative assets for the homepage, category landing pages and web photography).
  • Keep up to date with changes and advances in digital, advising on new channels and approaches to adopt.

 

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KEY RELATIONSHIPS

  • Retail Marketing team
  • Wider Marketing Team
  • eCommerce Team
  • Social Media / Comms Team
  • Buying and merchandising team

 

PERSON SPECIFICATION

 

PERSONAL ATTRIBUTES

  • Thinks ahead, generates innovative ideas
  • Values & respects others, builds relationships, collaborates
  • Gets things done, delivers to highest of standards, takes responsibility
  • Results focused, analytical, with a KPI oriented approach to online marketing
  • Customer and data driven to the highest degree.
  • Excellent attention to detail with strong numerical skills
  • Used to working collaboratively, proactively and autonomously
  • Proven ability to prioritise workload and multitask effectively

 

SKILLS AND EXPERIENCE

  • Degree educated, in a relevant subject (or equivalent industry experience)
  • Demonstrable eCommerce or digital marketing experience for a multichannel retailer, within a fast paced environment
  • Experience using email marketing automation solutions (knowledge of ESP platforms such as dotMailer, Campaign Monitor or Exact Target is advantageous)
  • A working understanding of data systems and CRM
  • In-depth and proven understanding of the customer journey through online channels
  • Able to analyse and interpret volume data in order to make informed and effective marketing decisions
  • A keen eye for design and ability to use Photo Editing packages such as Photoshop
  • Good knowledge of digital marketing channels including organic & paid search, SEO and affiliates
  • Working knowledge of HTML and CSS is desirable

 

The ideal candidate would have a good mix of:

 

  • Creative approach with commercial acumen to retail marketing campaigns
  • Super digital savvy. The person needs to live and breathe digital platforms. Someone that speaks ‘I’ll slide into their DM’ with the same natural voice a ‘normal’ person would say ‘I’ll give them a call’.
  • You can live on the cloud, as long as you can come back to the tough reality of numbers, data and reports with a smile on your face.
  • And again, we operate as retail marketers in my area. Of course, part of a football Club, but the retail mind always needs to walk hand-in-hand with the football brand mind. This means: Obsessed in creating compelling stories, through a strategic customer journey that ultimately will lead to purchasing our merchandise.

 

Key personality characteristics

Curious

Energetic

Positive towards challenges

Collaborative

Driven

Independent

Sounds like you? Apply today!

 

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