Ipswich Town named the best British Sports Team on social media

Championship side Ipswich Town has been ranked at the top of the British Sports Teams Social Media League Table which ranks British professional football, rugby and cricket teams according to the social media performance from their official club channels.

Ipswich scored an impressive 79.5 out of a possible 100, the highest score achieved since the Index launched in 2013, climbing two places from last year to finish 2015 at the top.

Other notable inclusions in this year’s top ten included Leeds Rhinos, who climbed an impressive 46 places on last year and Wycombe Wanderers FC, who continue to impress with their strong social media presence, finishing second this year.

Surprisingly, there was no Premier League team ranked in the top 10 with Leicester the highest ranked PL team coming in 14th with 70.18 out of 100. Other Premier League giants were poor with Manchester United coming in at 53, Arsenal coming in at 73 and Liverpool coming in at 79.

The annual Index is compiled by measuring the social media performance of each team based, not just on an algorithm, but research from a team of seven people who looked at eight social media networks.

Four months in the making, the data was then analysed by a panel of three judges who presided over the final results, creating a league table which benchmarks social media success among professional British sports teams.

The Index, produced by social media agency Umpf and partnered by William Hill includes an overall table of all 148 teams ranked top to bottom, plus nine additional tables showing rankings based on each sporting league.

There was an overall 4.3% improvement in the average team score across the 148 teams, from 55.6 last year to 59.9 this year.  The average score of the top ten clubs improved by 6.9% from 68.7 to 75.6 this year from a possible maximum score of 100, though the gap narrowed between 1st and 10th from 9.1% last year to 6.8% in 2015.

To see the whole table, click here.

About author

Matt Tewhatu
Matt Tewhatu 155 posts

Matt is the editor of Digital Sport and Chief of Snack Media's rugby division and has a journalistic background both here in UK, Australia and in his native New Zealand. Follow him on Twitter @mtewhatu

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