IOC partners with Intel, swapping fries for chips

Only days after parting company with partner McDonald’s the International Olympic Committee has, quite literally, swapped fries for chips, teaming up with Intel in a partnership due to run until 2024.

The new partnership, though, is an exciting one for viewers of the coming events, though, as Intel have announced that they will work with the Olympics and their broadcast partners in order to bring their technology into the audience’s homes, offering VR, 360 and 3D content, according to a press release, as well as pushing their 5G platforms. Using drones and artificial intelligence platforms is also on the agenda.

Intel suggests that 5G will transform communications over the coming years, and promises to showcase this at future Olympic Games along with 360 replay technology. The technology company will also work with broadcasters to offer spectators an immersive VR broadcast from next year’s 2018 Winter games in Pyeongchang.

It’s not just viewers who could benefit from the deal, though as Intel have also pledged to integrate some technology into “many facets of the Olympic Games,” too.

Thomas Bach, President of the International Olympic Committee, said: “As a result of Olympic Agenda 2020, the IOC is forging ground-breaking partnerships. Intel is a world-leader in its field and we’re very excited to be working with the Intel team to drive the future of the Olympic Games through cutting-edge technology. The Olympic Games provide a connection between fans and athletes that has inspired people around the world through sport and the Olympic values of excellence, friendship and respect. Thanks to our new innovative global partnership with Intel, fans in the stadium, athletes and audiences around the world will soon experience the magic of the Olympic Games in completely new ways.”

“We are excited to join the Olympic Movement and integrate Intel’s innovative technologies to advance the Olympics Games experience for fans around the world,” Brian Krzanich, Intel CEO said. “Through this close collaboration with the Olympic family, we will accelerate the adoption of technology for the future of sports on the world’s largest athletic stage”.

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Chris McMullan
Chris McMullan 710 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

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