Introducing Rubicon’s panellist for the Sports Publisher Summit: Natasha Whitfield-Niven

October 25, 2019 James Bayliss

Everyone involved in publishing, advertising and the monetisation of websites recognises that there are challenges being faced and a shift in the way the industry functions. Digital Sport’s Sport Publisher Summit on Monday 28th October will look to understand from experts in the industry how they are dealing with these new challenges, what the solutions are and try to evaluate what direction the industry is ultimately heading in.

Digital Sport is delighted to announce that Natasha Whitfield-Niven, the Director/Business Development at Rubicon Project, is one of our panellists for the evening. We had the pleasure of speaking with her ahead of the event as she enlightened us on the work she does and how she got to be where she is today.

Natasha said: “Prior to Rubicon I worked exclusively on the Buy-Side; at an agency, a Rich Media Vendor, an Independent Trading Desk.

“Consequently that gives me a pretty unique view when working to build out Rubicon’s supply. I’m always considering what the Buyer will want, and consultatively assist the Supplier to help them align their offering accordingly.”

She then told us in a little more about Rubicon Project, saying: “Founded in 2007, Rubicon Project’s pioneering technology created a new model for the advertising industry. Today, our automated advertising platform is used by the world’s leading publishers and applications to transact with top brands around the globe enabling them to reach more than 1 billion consumers. Rubicon Project is a publicly traded company (NYSE: RUBI) headquartered in LA, California.”

Ultimately, her role involves being “responsible for all non-demand new business opportunities for Rubicon across EMEA- so onboarding new publishers, vendors and partners to grow our footprint across the region.”

You can hear Natasha alongside other industry experts discuss the future of the monetisation of publisher content at Digital Sport’s Sport Publisher Summit on the 28th. For more information on the upcoming event, click here, or purchase a ticket below.