How the Houston Astros World Series win sparked social media delight

This week, for the first time of their history, Houston Astros have become World Series Champions beating Los Angeles Dodgers, four games to three.

Following this historic win, the 2017 World Series Champions got creative on social media providing a collection of original content and creating a huge enthusiasm in their fans community.

Using the hashtag #EarnedHistory, which was previously #EarnHistory during the championship series, the Astros pushed sporting celebrations on social media to a high level.

Based massively on GIFs, the social content from Astros on Twitter has been strengthened by videos and players participation. It all started with this hilarious GIF to announce officialy the win featuring franchise’s mastoc, Orbit:

The Champions continued with more GIFs in order to share players emotions from the field with always fun words to join. Then, players took the place sharing their pleasure to have a new trophy in their hands, Commissioner’s Trophy:

The story continued also on the franchise’s other social channels including Instagram, Facebook and Snapchat with Champagne, a tribute to the Series MVP, George Springer, and an new amusing picture with players who look like TV show characters.

‪First player to ever homer in four straight #WorldSeries games. Definitely MVP worthy. ‬ ‪#EarnedHistory‬

A post shared by Houston Astros (@astrosbaseball) on

We keep it rockin. #EarnedHistory

A post shared by Houston Astros (@astrosbaseball) on

To conclude, we can say that Houston Astros celebration have been marked by a good use of humour, which is a bit unusual in the sporting world. That could inspire next Champions in other sports!

About author

Adrien Danjou
Adrien Danjou 125 posts

Adrien is a Digital Marketing Manager in France and a Digital Sport lover. Follow him on Twitter: @Adrien_DH

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