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DSLondon – Growing Rugby Through Digital Innovation

February 26, 2019 @ 6:30 pm - 9:30 pm

2019 will be a big year for rugby.

The World Cup is on the horizon, to be held in Japan as the sport seeks to grow its reach into new and non-traditional territories. Well before that, next spring’s Six Nations will be a hugely important one for the northern hemisphere’s countries as they get ready for the World Cup. And in between, how the sport grows its fan base and its commercial revenue will be crucial. This could well be one of the most important years in the sport’s history.

With the World Cup coming to Japan and the sport’s attempts to grow in the USA, its presence on social and digital media – which at the moment lags behind some of the more glamorous sports like football or basketball – needs to take a big leap forward.

So how can rugby ensure that it is marketed the best it can be for the challenges it will face over the next few years.

Our panel will explore the best strategies, the biggest opportunities and the most relevant threats to the sport’s growth over the next 12 months and beyond.

Details

Date:
February 26, 2019
Time:
6:30 pm - 9:30 pm
Event Category:
Event Tags:
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Venue

Pinsent Masons
30 Crown Place
London,EnglandEC2A 4ESUnited Kingdom
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