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January 2020
Euro 2020: Using digital and technology to overcome its challenges
How will the Euro's use digital and technology to overcome the challenges of being hosted in 12 different venues and cities around Europe? About this Event Welcome to 2020 – the third decade of the new millennium! In line with a new decade, we’re seeing a new format for the Euros, one never seen before in the history of the competition and one which will come with its own digital complexities. This tournament is one of the most important sporting…
Find out more »February 2020
(Final Date TBC) A Look To The Olympic Games
The Greatest Show on Earth comes to Tokyo just months after Japan has hosted another major event in the Rugby World Cup. It’s one of the most-watched events every four years, but each time it comes around we hear that Millennial and Gen Z audiences are losing interest. With that in mind, new or technological sports like breakdancing are set to be included from 2024, while esports has been touted for inclusion in a future Games, just as it was…
Find out more »March 2020
(Final Date TBC): What next for OTT?
OTT and live streaming in sport continues to rise. From new broadcasters springing up to challenge the status quo to rights holders going it alone and bringing their content direct to consumer, streaming is becoming something of the new normal. Christmas 2019 saw Amazon Prime add Premier League fixture streaming to their tennis deals, producing coverage of football for the first time. This just goes to show how much OTT is starting to integrate itself into mainstream sport. At our…
Find out more »April 2020
(Final date TBC) What are the implications of Blockchain on sport?
One of the most potentially transformative new technologies to emerge over the last decade is arguably one of the most misunderstood. Blockchain is a term that many struggle to get their heads around and it's too often intrinsically linked to cryptocurrency and the darkweb. But that’s a mindset worth changing, as blockchain is proving to be a method of securing transactional data in a way that's ensuring it can’t be amended or disrupted in transit - whether that’s accidentally or…
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