With Cricket World Cup hosted on British soil and the new Hundred format set to come onto the scene. This is an exciting time for cricket. But it's also a crucial period where new audiences are being targeted and different versions of the sport are showcased. The World Cup has to serve as a springboard to generate interest and bring in new types of fans as the sport looks to stay relevant in a global and increasingly digital world. Increased…

Football clubs across all countries and divisions are increasingly reliant on betting partnerships to bring in revenue. At the same time, the chat in sponsorship circles now centres around authenticity and genuine partnership. So the start of the football season is the perfect time to ask what could clubs be doing to better service these key commercial partners? Are rights holders fully optimising their betting partnerships? What role do publishers and brands have to play in this landscape, and as…

One of the most potentially transformative new technologies to emerge over the last decade is arguably one of the most misunderstood. Blockchain is a term that many struggle to get their heads around and its too often inextrinsicably linked to cryptocurrency and the darkweb. But that’s a mindset worth changing. It is a method of securing transactional data ensuring it can’t be amended or disrupted in transit - whether that’s accidentally or maliciously. In a time of decreasing trust, blockchain…

OTT and live streaming in sport continues to rise. From new broadcasters springing up to challenge the status quo to rights holders going it alone and bringing their content direct to consumer, streaming is becoming something of the new normal. One year ago, we talked about the opportunities for broadcasters at a previous Digital Sport London event. This time, we’ll be talking about where we go from here. What are the specific opportunities that OTT brings to sport? Should rights…

The Rugby World Cup is the biggest set-piece event of the autumn. Taking place in Japan just months before the Olympic Games in Tokyo next summer, this is a huge opportunity for the sport to hammer home its growing popularity in Asian markets. It’s also a time of excitement and potentially change to the structure of rugby. A shake up to the calendar could be in the offing, and the arrival of a World League could see the yearly tests…

Come and join Digital Sport this Christmas as we bring the sports industry together for an evening of networking drinks. Bolster that contacts book - and your Christmas card list for next year - while having a few festive drinks on us as we chat about the year just past, our hopes and expectations for the year 2020 and the start of a new decade. At Digital Sport we're committed to making links in the sports industry, so come and…

Welcome to 2020 - the third decade of the new millennium! One of the most important sporting events in the calendar this year will be arguably one of the most ambitious ever staged, as Euro 2020 comes to 12 host cities in 12 different nations. It’s a whole month of football across a whole continent with a major trophy up for grabs. That’s a tough event for any organisation to pull off, so we’ll ask what are the logistical challenges…