The boundaries are shifting in sport, from the way it is broadcast to the way it's consumed, via the way in which is markets itself - everything is changing, being disrupted by the inexorable momentum of the digital world and how it is changing every industry. Not just our own. Sponsorships are changing, sports teams are acting as media owners who can offer their partners content or social media posts. Because of this, their relationships with publishers and broadcasters is…

The cricket World Cup is on the horizon and the new Hundred format of the sport is likely to be added soon, too. That makes this an exciting time as well as a crucial period where the World Cup has to serve as a springboard to generate more interest and bring in new fans. Indeed, new fans and increased participation mean the sport can increase its commercial revenue and also attempt to grow its popularity in other parts of the…