Even those sports fans who were sceptical before the start of the month have been won over at some point by the Winter Olympics. The UK is not decidedly not a bastion of winter sports, but when the action starts people always watch.

Curling becomes the national sport for a few weeks, whilst the trials and tribulations of speed skater Elise Christie have become something of a trope. Lizzy Yarnold’s successes, on the other hand, are everywhere.

After becoming the first British athlete ever to win back-to-back Winter Olympic titles, Yarnold spoke to former triple jump Summer Olympic champion Jonathan Edwards in Eurosport’s The Cube – a novel approach to broadcasting which brings the presenter and guest into an immersive studio where the background can change, allowing for videos to be presented on the walls and floor instead of relying on a single TV screen or indeed a green screen which can only be seen by the TV viewers.

When an event like an Olympic Games comes around, innovation often takes over. Anything to make athletes go faster or further, or to make the social media experience better for fans is rolled out for the big event. And for broadcasters this is no different: every year seems to bring some new technological element into the mix. This year, some Virtual Reality has joined live streaming in the repertoire of the broadcasters, whilst Eurosport’s The Cube could be really revolutionary.

If the Lizzy Yarnold interview is the kind of content which doesn’t totally distinguish itself from an interview you could do in a studio without all of the bells and whistles, there are plenty of other times this Winter Games when Eurosport has put the tech to stunning use.

In the video above, former Olympic gold medalist Bode Miller explained why he thought downhill skier Mikaela Shiffrin would win gold (she did in the giant slalom event), but the clip isn’t just compelling to watch because it looks good on screen – it also makes for the perfect explainer video. The Cube entertains and explains, and provides an environment for the presenter to really go into detail with analysis without having to describe everything in painstaking detail.

Miller is able to see the video he’s presenting, too, which helps him to explain exactly what’s going on. That element is vital in creating an explanation video for a technical sport such as skiing, and one that most people may not be totally familiar with.

At every Olympic Games, there’s always a new technology used somewhere which adds some real value and this might just be it from Eurosport, who are really making the most of their start to life as an Olympic broadcaster.