Eleven Sports to launch “world first” Watch Together product

Eleven Sports have launched a new Watch Together feature the company is calling “a world first for the sports market”.

The technology – created by tech company Reactoo – promises to allow viewers to watch sport socially over the internet in online ‘rooms’. Users can create a room and invite up to four others to watch the game together, adding a social element which isn’t always available when watching on linear TV.

In the coming weeks, the broadcaster will trial the new tech across its international OTT markets where Eleven has rights to the likes of Serie A, La Liga and Premier League football and is already becoming known in the UK as an active and innovative brand.

By sharing a link to friends on WhatsApp, email or social media platforms, users can invite others to join them in watching the game where they can then see and hear each other allowing them to react to and converse about the game’s biggest talking points.

Tom Middleditch, Global Head of Digital, Eleven Sports, said in a press release, “Live sport is special because of the raw emotions that are attached to it. Watch Together enables fans to share these emotions and debate every decision, kick, tackle or punch, wherever they are. This is an exciting first for Eleven.

“Watch Together will help to drive engagement in the live event by encouraging active, as opposed to passive viewing habits. Currently fans debate talking points on text or social media while watching a match or fight passively, but our inventive new product will enable in-person interaction while remaining fully immersed in the action.

“Together with our partners Reactoo, we have created an easy-to-use viewing experience. We are delighted to be the first to bring it to the sports market globally, harnessing the versatility of online streaming and fulfilling our commitment to introduce innovative ways for fans to watch, engage in and enjoy live sport.”

Whilst this is a world first for sports broadcasting, it’s something that Facebook has talked about doing with its anticipated yet limited Watch product. The idea that OTT video content can also be ‘social’ is an intriguing one but ultimately it will require buy-in from fans.

Sport, however, would appear to be the perfect fertile ground for such technology: with the ‘appointment to view’ nature of sporting events multiple friends will be watching at the same time, which no longer the case for entertainment or music content.

About author

Chris McMullan
Chris McMullan 831 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

You might also like

Sportlogiq becomes the Official Statistics Partner of the National Lacrosse League

Sportlogiq is bringing AI performance analytics to world’s largest professional lacrosse property  Sportlogiq and the National Lacrosse League (NLL), the largest and most successful professional lacrosse property in the world,

Sportradar Partners with BetIndiana to Deliver Real-Time Sports Data & more

Sportradar Partners with BetIndiana to Deliver Real-Time Sports Data and Managed Trading Services to BetIndiana’s Mobile Sportsbook. BetIndiana and Sportradar, the world’s leading global provider of sports data and content, officially

Men’s Cricket World Cup connects more fans to the sport than ever before

The impact of England winning the ICC Men’s Cricket World Cup, peaking with Jos Buttler’s full-length dive to run out Martin Guptill, has been felt across the country, boosting participation,