Eleven Sports reaches distribution deal with Portugal’s major TV networks

OTT sports broadcaster Eleven Sports has announced that it has reached a distribution agreement with the Portugal’s four main TV networks – Altice, NOS, Nowo and Vodafone.

What the company are calling a series of ‘landmark agreements’ means that Eleven will be available for subscription on TV platforms in the country – something it has been trying to do in the UK since its launch here last summer.

The partnership in Portugal kicks off immediately, just in time for the return of the Champions League and the knockout stage of the competition. Tha means Porto’s game against last season’s semi-finalists Roma will be available to subscribers on TV platorms as well as on OTT and connected devices.

Eleven Sports arrived in Portugal in May 2018 – just before its launch in the UK – with rights to the Champions League and LaLiga. Since then it has added the Bundesliga, NFL, Formula One and others to its portfolio in the country, making it a very attractive proposition to fans of multiple sports, especially now that it will be available on traditional TV platforms.

Marc Watson, Executive Chairman and Group CEO, Eleven Sports, said:

“This is a significant moment in our development as a Group, which also establishes Eleven Sports as a leading player in Portugal for the long term. We have great content and a great local team in Portugal and we are producing the best ever coverage of the UEFA Champions League and our other properties. The future in this market is very bright.”

Jorge P Sousa, Managing Director, Eleven Sports in Portugal, said:

“Our strategy has always been to be platform agnostic and to be available to all customers whether they want to watch online, through apps or on a traditional TV. With these agreements, we are fulfilling this commitment and making our premium content widely available and easily accessible for the customer at a very competitive price.

“The long-term commitment shown by the local operators validates the innovate approach Eleven Sports has taken in Portugal. We are excited to continue our development as the go-to destination for premium sports, driving engagement with sports fans across traditional and digital platforms.”

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Chris McMullan
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Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

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