Eleven Sports introduces new streaming service in Japan

Eleven Sports has announced the launch of a new sports streaming service in Japan, taking the group into another new market.

The global sports provider is set to launch its new streaming service on March 16, where it will transmit live action from the local Eastern and Western Leagues of the NBP Farm Leagues – Japan’s minor league baseball competitions.

Users will have access to the live games for free through PC and smartphones on the site elevensports.jp, with approximately 500 games to be streamed live from March to October of 2019.

The agreement has been made with seven out of the 12 teams in the league, and the first game to be streamed will be between Chiba Lotte Marines vs. Saitama Seibu Lions this Saturday (16th March).

“Baseball is hugely popular in Japan and we are very excited to be bringing unprecedented coverage of the NPB Farm Leagues to fans across the country for free,” said Suhyeon Cho, Managing Director at Eleven Sports Japan. “Some games from the league have been broadcast previously, but Eleven Sports will break new ground by streaming such a large volume of matches at a level never seen before.”

“We are looking forward to working with the teams to grow the exposure of the NPB Farm leagues locally. We are also aiming to add further content to our service as we aim to build a compelling ad-funded model that serves local fans with local sport,” added Cho.

Eleven Sports Group’s Chief Operating Officer, Anouk Mertens said “The launch in Japan marks the evolution of our digital strategy as we continue to explore new ways to make top quality sport accessible, and in this case, free for fans.”

“This differs from the premium model that has been highly successful for Eleven Sports in several markets globally, but we are very confident that this innovative digital approach will be very appealing for fans and for commercial partners.”

In addition to the live action, Eleven Sports will produce digital content to improve coverage of the NBP Farm Leagues, including highlights, match reports, and the latest news from the Eastern and Western minor baseball leagues in Japan.

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Darpan Mangwani
Darpan Mangwani 25 posts

Darpan is an avid sports & marketing fan and shares his thoughts on industry-impacting news. Connect with him on LinkedIn!

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