DSLondon: The Future of Sports Marketing – The FA, Bleacher Report and Fantastec

The sports market has changed. Digital transformation has revolutionised the way sport is consumed, and now reaching fans is both easier than ever and yet more difficult.

It’s a changing landscape, with brands, rights holders and publishers all vying for the same eyeballs. No longer are clubs, leagues and broadcasters competing with each other, but the whole sports industry is fighting entertainment, music and TV shows for share of mind.

This Thursday, Digital Sport London’s march event at Pinsent Masons in Central London has enlisted The FA, Bleacher Report and Fantastec to discuss the future of sports marketing.

With Georgina Lewis, Head of Marketing at The FA; Gideon Reeves, International Commercial Director at Bleacher Report; and Steve Madincea, Managing Partner at Fantastec.


We’ll be chatting partnerships, collaborations and impact: as Bleacher Report’s recent content piece with Romelu Lukaku, Puma and The Color Grey showed.

New Levels – Puma x BR – Romelu Lukaku & The Color Grey from Sound & Colour on Vimeo.

Standing Out

We’ll also be talking about how to stand out in an increasingly cramped marketplace: like The FA managed to do when announcing the 23-man England squad for last summer’s World Cup.

You can count on the fact that this summer’s women’s World Cup will feature similarly impactful content from English football’s increasingly savvy governing body.


And we’ll talk about innovation.

Fantastec is Steve Madincea’s latest venture, after a career taking the bull by the horns of the sports marketing world. Fantastec’s new Swap property shows the possibilities of blockchain technology to by creating a trading card platform in sport. It’s a new way to swap collectables, and potentially a breakthrough use of the tech that the industry may adopt in the coming years.

Don’t miss out – grab your ticket below!

About author

Darpan Mangwani
Darpan Mangwani 25 posts

Darpan is an avid sports & marketing fan and shares his thoughts on industry-impacting news. Connect with him on LinkedIn!

You might also like

Eleven Sports and One Football partner to offer individual La Liga games for a one-off fee

One Football and Eleven Sports have teamed up to allow fans in the UK and Ireland the chance to purchase individual La Liga games for a single one-off cost.

Elastoplast partnership caps off England Netball’s stellar year

It’s been a year since England’s Roses won Gold at the Commonwealth Games, and a new commercial partnership caps off a great 12 months.

Is The Masters’ unique social media approach a missed opportunity?

The Masters tees off today, but is their minimal social media strategy a missed opportunity?