Discovery’s GolfTV adds Ladies European Tour to their content platform

One of the biggest shake ups to the sporting rights landscape of 2018 was arguably Discovery’s GolfTV, taking the rights to the PGA tour and putting it on a new platform with other on-demand golfing content, bringing an all-you-can-consume feed of golf to the sport’s many fans.

In more news coming from GolfTV this month, Discovery have added the Ladies European Tour to the platform, expanding their reach and ensuring that the women’s game is represented on the platform and broadcast to a wide audience of potentially very interested viewers.

Every stroke will be available on the platform, including the biggest events and also the Solheim Cup, the biggest team tournament in the women’s game. There will also be on-demand content including highlights, features and programmes involving the biggest name stars from the tour.

That echoes another selling point of GolfTV: the company’s deal to create exclusive content with Tiger Woods, which is sure to be a draw for millions of golf fans everywhere – whether they love or hate the 14-time major champion!

Alex Kaplan, President and General Manager, Discovery Golf, said, “We’re excited to welcome the Ladies European Tour and Solheim Cup to the GOLFTV family, signifying another milestone in our journey to becoming the true ‘digital home of golf’ for fans. As we prepare to launch the service, GOLFTV continues to build a portfolio of must-have content and events for golf fans. Our new relationship with the Ladies European Tour underlines our ambition to showcase women’s golf on a global platform, and feature the world’s greatest players, every week of the year.”

Mark Lichtenhein, Chief Executive, Ladies European Tour, said, “Building on our long-standing relationship with Discovery, it’s fantastic for the LET to be joining GOLFTV’s ground breaking new streaming service. Digital distribution has long been a critical component for women’s golf and it’s very exciting to now be positioned under one roof with the men’s game.”

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Chris McMullan
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Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

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