Discovery’s GolfTV adds Ladies European Tour to their content platform

One of the biggest shake ups to the sporting rights landscape of 2018 was arguably Discovery’s GolfTV, taking the rights to the PGA tour and putting it on a new platform with other on-demand golfing content, bringing an all-you-can-consume feed of golf to the sport’s many fans.

In more news coming from GolfTV this month, Discovery have added the Ladies European Tour to the platform, expanding their reach and ensuring that the women’s game is represented on the platform and broadcast to a wide audience of potentially very interested viewers.

Every stroke will be available on the platform, including the biggest events and also the Solheim Cup, the biggest team tournament in the women’s game. There will also be on-demand content including highlights, features and programmes involving the biggest name stars from the tour.

That echoes another selling point of GolfTV: the company’s deal to create exclusive content with Tiger Woods, which is sure to be a draw for millions of golf fans everywhere – whether they love or hate the 14-time major champion!

Alex Kaplan, President and General Manager, Discovery Golf, said, “We’re excited to welcome the Ladies European Tour and Solheim Cup to the GOLFTV family, signifying another milestone in our journey to becoming the true ‘digital home of golf’ for fans. As we prepare to launch the service, GOLFTV continues to build a portfolio of must-have content and events for golf fans. Our new relationship with the Ladies European Tour underlines our ambition to showcase women’s golf on a global platform, and feature the world’s greatest players, every week of the year.”

Mark Lichtenhein, Chief Executive, Ladies European Tour, said, “Building on our long-standing relationship with Discovery, it’s fantastic for the LET to be joining GOLFTV’s ground breaking new streaming service. Digital distribution has long been a critical component for women’s golf and it’s very exciting to now be positioned under one roof with the men’s game.”

About author

Chris McMullan
Chris McMullan 831 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

You might also like

Asia know-how for Football Business Inside

The Asian content and strategy agency Ganassa is from now on a new Knowledge Partner of Football Business Inside.  Already the “kick-off event” of the partnership last week showed the

Date set for Rugby World Cup 2021 Draw

WC 2021 Draw to be live streamed to global audiences via World Rugby digital channels World Rugby (www.WorldRugby.org), and hosts New Zealand Rugby (NZR), have today announced the Rugby World

Sport Collective And GV6 Announce Collaboration

Sport Collective, the sports marketing agency founded by The FA’s two senior commercial executives has joined forces with GV6 Sports, an agency founded by The EFL’s former head of commercial