Marcel Desailly captures magic

While on punditry duty at the Champions League tie between Monaco and Bayer Leverkusen on Tuesday, Marcel Desailly decided to capture some of the action by filming himself at pitch-side. The former midfielder ended up getting far more than he bargained for. As he offered his closing thoughts on the home side’s apparent defeat, the 48-year-old inadvertently filmed Monaco’s Kamil Glik rocketing home a 94th-minute equaliser. Brilliant.

Awesome content isn’t always about expensive production and elaborate analysis. Sometimes you just have to be in the right place, at exactly the right time.

???? Miracle en direct ????????????
Bravo l'@AS_Monaco #DagheMunegu pic.twitter.com/X088CLjStn

— Marcel Desailly (@marceldesailly) September 27, 2016

Adidas and Nike mark the decline of millennial interest in golf

High-profile manufacturers are beginning to rethink their presence in golf, as the sport struggles to connect with millennials.

TaylorMade this week announced that it was entering a multi-year clothing deal with Dustin Johnson, but Adidas is moving away from equipment manufacture and sponsorship, with the German company looking to sell its stake in the club supplier. In August, Nike announced it would transition out of selling golf clubs, balls, and bags, while continuing to sell golf footwear and clothing.

Adidas’ new strategy is just another sign of difficulties in the golf-equipment business, as retailers ditch clubs and balls amid plummeting sales. Besides the PGA Tour’s Skratch TV, the golf industry simply isn’t doing enough to attract younger players.

Under Armour creates Snapchat game

Under Armour have launched a game exclusive to Snapchat, which allows users to enter the world created by their latest ad campaign. But instead of just watching NFL star Cam Newton dodge trees and wolves, you control him.

“We feel like there are multiple ways into our core audience to help demonstrate the power of foot work and the power of the products that we create around them,” said Jim Mollica, vice president of global consumer engagement at Under Armour.