Digital Sport’s Weekly Wash-up 18/12/2015

The NBA surpasses 1 billion loops on Vine 

On Monday night the NBA became the first organisation to surpass 1 billion loops on Vine. A very deserved achievement for the league which each day, provides a collection of the greatest acts during a game/training. With more than 1,4 million followers, the NBA is definitely the leader sports league on the platform.

After recently launching a system where people could register their All-Stars vote on Google Search, the NBA once again confirms its position as the industry leader on social media.

To celebrate the landmark, the NBA account posted memorable memories from basketball legends like Shaquille O’Neal and Michael Jordan.

If you’re a NBA fan, check out the greatest Vine from NBA with more than 24 million loops including LeBron James with an incredible shot in training.

Citroën launch the Footpool table featuring Arsenal players

To promote its protective Airbump® technology rolling out on the C4 Cactus car, Citroën immersed 4 Arsenal players in a crazy experience the Footpool.

Official Arsenal automotive partner, Citroën teamed up with the club to launch a clash between two French players (O.Giroud and L.Koscielny) and two German players (M.Ozil and P.Mertesacker). In the game, poll balls becomes football balls and cues become feet.

A great partnership and marketing  innovaton from Citroën to promote its digital knowhow. Take a look at the video below to see which team wins!

Muhammed Ali and Maria Sharapova in new Porsche 911 commercial

To promote the new Porsche 911, the German car manufacturer unveiled a new ad named “Compete” featuring boxing legend Muhammed Ali, tennis champion Maria Sharapova and the chess player Magnus Carlsen.

The message from Porsche is simple, only a Porsche 911 can beat a Porsche a 911.

Launched last week, the ad has already received more than 2 million views on YouTube.

FC Barcelona roll out its social media campaign, #HelloJapan

Currently in Japan to play the FIFA Club World Cup, the Champions of Europe are promoting its presence on social media via the hashtag #HelloJapan.

In order to appeal to the Japanese audience, FC Barcelona post exclusive content on its social platforms (Twitter, Facebook, Vine, Snapchat and Instagram) throughout the event. The club has also integrate the country culture in its campaign launching a special visual as a logo. This one reflects the Japanese flag with a red ball front a white background.

After starting a project with Van Wagner to secure a lucrative sponsorship deal for the Camp Nou, FC Barcelona furthered its ambition its become the biggest club in the world.

David Guetta hires one millions football fans

French DJ David Guetta has been appointed to record the Official Song of EURO 2016 named “This One’s For You”.

To achieve his mission, the artist has called on one millions football fans across Europe to feature with him in the song. Via a special website, all fans can record their voice and hope to join the project. Some people involved will have also the opportunity to get some tickets and meet the DJ.

About author

Adrien Danjou
Adrien Danjou 140 posts

Adrien is a Digital Marketing Manager in France and a Digital Sport lover. Follow him on Twitter: @Adrien_DH

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