Digital Sport’s Weekly Wash-Up 12/03/17

Barcelona comes back to stun PSG

It was an historic comeback from Barcelona, as they rebounded from a 4-0 last-16 deficit against Paris St-Germain in the Champions League to win 6-5 on aggregate. Twitter exploded after Sergi Roberto put home the winning goal in the 95th minute of Wednesday’s match. Even the guys at BT Sport couldn’t control themselves.

Fans around the world celebrated, and the Barcelona Twitter account collected the best reactions.

There was more fun to be had on Twitter, including this clip of Roberto’s goal accompanied by dramatic music attracting over 17,000 retweets.

Lastly, the New England Patriots gave a shoutout to Barcelona for their epic win. Keep in mind the Pats pulled off an equally great comeback in the Super Bowl a month ago. Barcelona was quick to thank the American football club as well.

Football great tweets out his retirement

Bayern Munich midfielder Xabi Alonso took to Twitter on Thursday to signal his retirement from professional football. Earlier this season, rumors swirled regarding Alonso walking away, but now it seems official. The 35-year-old has found success with Liverpool, Real Madrid and Bayern, and will go down as one of the legends of the game.

Bleacher Report capitalises on new Instagram feature

Instagram’s latest update is the album feature, where users can post up to 10 photos in a single post. Bleacher Report made good use of this feature in a post regarding free agent running back Adrian Peterson. The post featured six photoshopped pictures of the former MVP, with Peterson in a different uniform in each one. This is a great way of highlighting Peterson’s potential free-agent destinations.

The Adrian Peterson sweepstakes is underway.

A post shared by Bleacher Report (@bleacherreport) on

Nike cashes in on $1 billion deal with Ronaldo

Back in December of 2016, Nike and Real Madrid striker Cristiano Ronaldo agreed to a $1 billion (£820 million) lifetime deal, the third-ever lifetime deal the sports giant has inked. While this seems like a great deal for the football superstar, it may work out even better for Nike. Ronaldo’s social media strategy was estimated to have generated $474 million (£389) last year, implying that Nike could potentially regain their investment in just over two years.

Nike’s lifetime pact with arguably the biggest star in football illustrates the value of mega influencers in terms of fan engagement and maximizing reach. Of course, the success of the deal from Nike’s standpoint depends on Ronaldo’s on-field success, so expect them to be watching the striker closely for the rest of his career.

Atlanta United begins with a bang

 When the MLS opened their season this past weekend, Atlanta United FC played their first game as a franchise. Though they lost, the team celebrated a victory with the fourth largest football attendance worldwide that weekend, and the most followers of any MLS Twitter account. Check out their hype video celebrating the match.

NBA confirms Sina Weibo partnership

Earlier this week the National Basketball Association and Chinese social media website Sina Weibo announced a long-term partnership that will make Weibo the official Chinese social media platform of the NBA.

Weibo, which boasts about 340 million users per month, will now have rights to exclusive live videos, game highlights, and other much sought-after content. Weibo also has plans to launch an NBA page on its Discover section and feature NBA -specific notifications.

Recently, Weibo passed US rival Twitter in terms of value, jumping to $11.3 billion, about $200 million more than Twitter.

About author

Nick Frazier
Nick Frazier 17 posts

Nick is an intern for Snack Media and a contributor to Digital Sport. You can follow him on Twitter @nikfraz14.

You might also like

Hot Topics: Social media copyright and the leagues flocking to esports

A look at the Hot Topics in this week’s Digital Sport news.

The digital race at this year’s NCAA March Madness lives up to the name

A recap of the digital goings-on at this year’s NCAA March Madness competition

adidas Football, Paul Pogba and influencer marketing – but not as we know it!

Adidas Football, THAT Paul Pogba transfer, and their new approach to influencer marketing