Digital Sport London – What can European and US Sports learn from each other?
Digital Sport London is back in October in partnership with Sportradar to bring events to the UK sports industry this autumn.
The first in this series is a topic that’s becoming more and more relevant with every passing day.
The successes of NFL, NBA, UFC and others in coming to UK shores are well known and are only going to continue. But going in the other direction are Premier League and European football clubs, who look like they are becoming more and more engaged with a US audience. And in return, the sport is growing like never before in America.
This event will explore what sports from both sides of the Atlantic can learn from each other when crossing over into new territories. From how best to portray the sport in a new market, how to embrace the challenges of going from a big fish to a challenger brand, and how the nuances of fan engagement change on both sides of the Pond.
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