Perform Group’s OTT sports broadcasting company DAZN has acquired the rights to show what could be the biggest boxing bout of the year in Germany, Austria and Canada.

The Anthony Joshua v Joseph Parker fight at the Principality Stadium in Cardiff at the end of the month in what will be a huge event as two current heavyweight champions lock horns in a unification bout.

Over the last few months, we’ve seen a rise in the number of live sporting events making their way to live-streaming platforms such as Facebook and Amazon, whilst Netflix too is wading into the non-live sporting field with its link-up with Italian Serie A champions Juventus.

DAZN, though, is a purely live sports streaming company, which isn’t looking to bring sport into its portfolio of entertainment content or onto its social media platform like the others. Indeed, given the size of the fight and the fact that they have secured rights to the likes of Champions League games in some territories shows that they’re perhaps a more serious player than the other live-streaming giants at present, even if Amazon buy up some of the less sought-after UK Premier League media rights.

For the Joshua v Parker fight, DAZN will broadcast the build-up, press conference and weigh-ins as well as the bout itself – set-piece events which are almost as important as the event itself as the hype around the fight begins to grow.

John Gleasure, chief commercial officer of DAZN, said, “Unlike other broadcasters, DAZN doesn’t charge a premium for box office events. This fight is another example of our commitment to make sport more affordable and accessible than ever before.”