Agreement Represents DAZN’s First 5g Payment Plan Integration For Customers

Subscribers Will Benefit From An Enhanced Viewing Experience, With Higher Quality Streams, Lower Latency And Faster Download Speeds 

Through The Partnership, Au Customers Will Benefit From 3 Months Access To DAZN, Via The Data Max 5g Plan

DAZN, the leading global sport destination, has partnered with Japanese telecommunications company, KDDI, to bring customers in Japan an enhanced 5G sport viewing experience. The agreement marks DAZN’s first 5G payment plan integration for customers.

From December 11, au customers with 5G enabled handsets will be able to watch DAZN via higher quality streams, with faster download speeds and latency on live fixtures will be significantly reduced.

Through the partnership, au customers will receive three months access to DAZN via the Data Max 5G plan, enabling them to watch as much sport as they want with an unlimited data tariff.

Makoto Takahashi, President, KDDI Corporation said, “Through this partnership, we are very pleased to be able to provide customers with an unprecedented new sports viewing experience in conjunction with au 5G. We will continue to deliver the appeal of au 5G to all customers through the rich content of DAZN, based on our concept of “5G for Everyone”.”

Ben King, Chief Subscription Officer, DAZN said, “Millions of fans across Japan have already changed the way they watch live sport via DAZN. More accessible, more flexible and more affordable than before. The possibilities of 5G and our partnership with KDDI, kick starts some incredible opportunities for us to take that sports-viewing experience to the next level.

“Starting today, fans in Japan can enjoy the action from their favourite teams across J. League, NPB, Formula 1 and the Premier League in superb 5G au quality, and faster than ever. And we look forward to working closely with KDDI to explore opportunities that 5G presents to create more interactive and more engaging viewing experiences including realtime data, community, gamification, augmented and virtual reality. To celebrate, we are both giving all KDDI 5G customers DAZN free of charge for the first 3 months.”

The agreement expands on DAZN’s existing relationship with KDDI. In February, DAZN and KDDI launched Direct Carrier Billing, enabling au customers to register quickly and easily by paying for DAZN on their mobile phone bill.

DAZN’s rights portfolio in Japan features leading domestic and international football competitions, including J. League, Premier League, La Liga, Serie A, Ligue 1, and the FA Cup, alongside NFL, Formula 1, WTA, FIBA and NPB’s Yomiuri Giants, Hanshin Tigers, Chunichi Dragons, Tokyo Yakult Swallows, DeNA Baystars and Pacific League Baseball.

Chris Legentil, DAZN, Chris.Legentil@dazn.com

Richard Lambert, DAZN, Richard.Lambert@dazn.com

About DAZN Group   

DAZN Group is one of the fastest growing sports media companies in the world. Headquartered in the UK and with employees in over 25 countries, our businesses touch every aspect of the way fans engage with sports; from production, through to content distribution and commercialisation. DAZN Group is home to DAZN, the leading global sport destination, as well as the popular sport portal, DAZN News. DAZN is leading the charge to give sports fans around the world access to sport anytime, anywhere. DAZN guarantees affordable access on most connected devices including smart TVs, set-top boxes, streaming sticks, smartphones, tablets, PCs and game consoles. DAZN is now live in more than 200 countries and territories after first launching in Germany, Austria, Switzerland and Japan in 2016. Visit https://media.dazn.com for more information.