Daily Digest: The Zlatan effect hits MLS & the data issues facing sport

Another bright and breezy day in London, today I’ve been recording a podcast with former EA and Norwich City digital expert, now consultant to the football industry, Romily Broad. One that you’ll be able to hear tomorrow, a day later than usual. In it we talk extensively about digital transformation within football and how esports is both a friend and an enemy to the sport.

Before that lands, and to make sure you have something to do in the meantime, here are some top reads to wrap your eyeballs around…

Facebook fears add to sport’s data worries (sportbusiness.com)

We’ve talked for a long time about how sports could and should be using data, but as Richard Clarke says in his article, the Cambridge Analytica scandal has created confusion.

The Brazen Bootlegging of a Multibillion-Dollar Sports Network (nytimes.com)

A really good long read for you. Qatar based BeIN Sport has spent huge amounts of money on sports rights as the country has built much of their international awareness around sport. Now that is under threat from unknown, high organised and brilliant technically people who are broadcasting all their content almost in real-time in the Middle-East. Fascinating to see how this plays out.

Successful First Sportsinnovation: “We Have Been Able To Establish A Whole New Industry Platform” (tomorrow.dfl.com)

We covered day 1 of this intriguing event yesterday, so it would be rude not to include a summary of the second day as well. Still love how they’re showcasing the technology within live games as the talks take place.

Inside MLS’ Digital Strategy and the Impact Zlatan Has Had (frntofficesports.com)

How MLS managed to deliver upon the massive hype (and reach) that they would happen when Zlatan arrived. Always interesting to hear more stateside.


About author

Daniel McLaren
Daniel McLaren 820 posts

Dan is the Founder & CEO of Digital Sport. Can be found at sports industry events and heard every week on the Digital Sport Insider podcast. @DanielMcLaren

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