Chelsea FC launch their new club app, the 5th Stand

Premier League side Chelsea have launched a new app this week, available on iOS and Android.

The Stamford Bridge side debuted their new platform, known as The 5th Stand, at the same time as new manager Maurizio Sarri and midfielder Jorginho joined the club from Napoli on Saturday morning. The app is now the only place to hear exclusive club-generated interviews with both new men as well as exclusive other videos.

But the app is more than just a place to see the interviews with the new arrivals.

Chelsea’s aim is to create a hub for club content, bringing exclusive behind the scenes videos from the club and the training ground as well as interviews, Fantasy Premier League tips quizzes and polls.

Interestingly, though, the club also present the app as a place to follow matchday updates in a live match centre as well as including a function for overseas fans to find their nearest supporters’ club and forums to allow fans who are not attending the match to interact and voice their opinions.

Club apps have become of secondary importance to a lot of clubs, who realise that most people only regularly use a handful of the apps they download. But with the promise of exclusive content and exciting provisions for overseas fans in particular, Chelsea could have found the right formula.

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Chris McMullan
Chris McMullan 709 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

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