Video

NFL spells out differences between broadcasting in the US and the UK

The subtle and not-so-subtle differences between the US and the UK are shown up by the NFL’s attempt to bring American football to British fans.

Digital Sport Insider: Tottenham leave Wembley and move in with NFL

Tottenham and NFL will both relax into a new home together in the Autumn.

Digital Sport Insider: How NFL UK keeps the brand alive in the off-season

As the end of the season for many sports approaches, we take a look back at the DS Insider podcast and unearth some examples of how to engage with fans in the off-season.

Why esports sponsorship is different from traditional sports

At Digital Sport London’s esports event, the panel looked at commercialisation in esports – and how it differs from the models we all know in traditional sports.

Uncertainty about which games will be popular is a huge problem for esports

Esports isn’t just one sport but a whole host. And as the landscape changes all the time, who knows what’s going to be popular in a few years?

Why esports needs to market stories and situations to grow further

One of the things traditional sports does better than esports is marketing its situations and its stories – that’s what esports needs to do now.

Digital Sport London: Do esports and the Olympics need each other equally?

Esports and the Olympic Games is an ongoing saga, as is the debate about who needs who the most. Are both the Games and the sport in need of each other?

The League of Ireland is a model example of how traditional leagues can get into esports

A look back at Digital Sport London’s esports special last week, where our panel discussed which traditional sports league is doing it best when it comes to entering into esports.