The subtle and not-so-subtle differences between the US and the UK are shown up by the NFL’s attempt to bring American football to British fans.
Tottenham and NFL will both relax into a new home together in the Autumn.
At Digital Sport London’s esports event, the panel looked at commercialisation in esports – and how it differs from the models we all know in traditional sports.
Esports isn’t just one sport but a whole host. And as the landscape changes all the time, who knows what’s going to be popular in a few years?
One of the things traditional sports does better than esports is marketing its situations and its stories – that’s what esports needs to do now.
Esports and the Olympic Games is an ongoing saga, as is the debate about who needs who the most. Are both the Games and the sport in need of each other?
A look back at Digital Sport London’s esports special last week, where our panel discussed which traditional sports league is doing it best when it comes to entering into esports.