Sport

Man United and Wolves made the biggest splash as the Premier League returned to Twitter

The Premier League is back – but according to the numbers, who had the best weekend on social media?

This week on social: AS Roma, England and a marketing fail

The good, the bad and the crazy take centre stage this week on social media.

Daily Digest: Real Madrid learning to think like a digital media company and DAZN to broadcast World Cup highlights in Germany

Real Madrid going from sports team to media company, Facebook allows live rewind and DAZN to show World Cup highlights in Germany.

Man United the perfect example of using GDPR law to reinforce bond between club and fans

With GDPR legislation coming into effect next month, Manchester United are the perfect example of how to use the change in the law to foster the “covenant of trust” between clubs and fans.

New data-led agency Halfspace makes quantum leap with Oakwell investment

Oakwell Capital, the specialist corporate advisory service for the sports and media technology sector, has invested into Halfspace, the Signals & Engagement Agency for the sports, music and entertainment industries.

The Two Sports: Promoting women in sport beyond This Girl Can

On International Women’s Day, it’s important to remember that there are two sides to the sports business: tracksuits and suits. In order to promote diversity and women in sport, we need to bear that in mind.

FC Barcelona become the latest club to give their fans interactive video content

FC Barcelona follow AS Roma in offering their fans interactive videos.

Hot Topics: The Olympic Social, Fan-led Instagram and the Rise of Club Content

How digital content relates to fans was the main theme of this week as Instagram, the Winter Olympics and the Six Nations take centre stage.

In order to break into the mainstream VR needs to define what it is

Do we need a new way of thinking about what emerging technologies can bring to the world?

Eurosport’s The Cube could be the biggest innovation of this Winter Olympics

Every Olympic Games is the birthplace of one new tech innovation: this year’s big breakthrough might be Eurosport’s The Cube.