Sport

In order to break into the mainstream VR needs to define what it is

Do we need a new way of thinking about what emerging technologies can bring to the world?

Eurosport’s The Cube could be the biggest innovation of this Winter Olympics

Every Olympic Games is the birthplace of one new tech innovation: this year’s big breakthrough might be Eurosport’s The Cube.

Tech companies race for NFL streaming rights as OTT complements linear TV

NFL’s search for a tech company to broadcast Thursday night rights shows the power of live sport to the internet age.

Sports Technology Awards reveal 2018 shortlist

44 sports from 20 countries, including industry giants such as Puma, Juventus, ATP, Audi, Gatorade, BBC Sport and Sacramento Kings announced on Sports Tech Awards shortlist for 2018

Manchester City and the ‘human’ side of Premier League sponsorship

Vijay Eswaran of QI Group tells Digital Sport about the right approach to the Premier League’s growth in Asia.

Inter Milan’s off the pitch revival continues with latest Instagram takeover

Inter Milan are on their way back to the top. The club has spent the last few years rebuilding since their last Serie A title back in 2010, when a

Latest YouTube figures show how sports content is turning into lifestyle content

As fans watch non-live sports content as entertainment and separate ‘sport’ from ‘fitness’, is sports content becoming lifestyle content?

Telemundo teams up with Copa90 to bring Spanish-language fan content to the World Cup

This summer’s World Cup will have a notable absence in the form of the USA. To the rest of the world, the US may not seem like biggest nation when

The Olympic Channel will live stream the Winter Games in India

The Olympic Channel will live-stream the Games on its own platform across India and the subcontinent.

The important lessons sport can learn from its YouTuber imitators

KSI and Joe Weller’s boxing match underlines the potential for worldwide live events and the importance of personality.