Other Sport
For casual observers and ardent fans alike: Previewing the Tour de France on Twitter
How the official Twitter account of the Tour de France has to keep ardent fans and casual observers alike happy for the next three weeks.
Facebook Watch signs up for boxing as Golden Boy Promotions looks for reach
Another day, another coup for Facebook – certainly when it comes to live-streaming sport. The social media platform has penned a deal with Oscar de la Hoya’s Golden Boy Promotions
Handball embraces tracking technology
The intelligent ‘iBall’ developed by SELECT and KINEXON premieres at the VELUX EHF FINAL4 on 26/27 May, opening doors for creative data visualisation, fan engagement and monetisation.
DAZN and Matchroom Boxing seal $1bn deal to take the sport to the next level
Live-streaming platform DAZN have landed a massive deal with Eddie Hearn’s Matchroom Boxing.
How the World Championship final showed the power of social media for Snooker
How World Snooker, Eurosport and BBC Sport used Twitter to make snooker’s World Championship perfect for social media.
Why should brands consider partnering with KSI ahead of his next fight?
Guest post: Dan French is co-founder of sports and entertainment agency Clifford French. Following weeks of social media speculation about who KSI would fight next, the current YBC boxing champion
UFC proves its popularity in the UK, and why it’ll only grow in strength
UFC London creates the hype, and the Liverpool event will only continue the trend.
Fomula One’s social media strategy shows it’s an organisation on the up
Since their change of ownership, Formula One has seen huge growth in its social media presence. Now it’s reaping the rewards.
Formula E Twitter stream breaks new ground in Japan
Formula E’s Japanese Twitter live-stream is a first for the sport, but yet another example of the new kind of coverage social media can bring to live sport.
DAZN to show Joshua v Parker in another landmark live-streaming deal
In another milestone for live-streaming, DAZN acquire rights to the Anthony Joshua v Joseph Parker fight in some territories.
