Opinion
Liverpool join TikTok as social media platforms understand the need to attract sports teams
Liverpool’s creation of a TikTok account is a partnership between the two organisations. And it shows social media platforms understand how important sport is to them
Some of the most interesting pieces of branded content in sport this week
How some of the brands with sponsorship portfolios in sport are using branded content deals with publishers to activate to great effect.
Champions League Final: A golden opportunity for publishers to get up off the mat
This weekend’s Champions League final will end one of the most thrilling editions of the competition, and it provides a lesson to sports publishers everywhere.
Salford City: The most interesting football proposition for brands this summer?
Salford City’s promotion to the Football League makes them one of the most interesting propositions outside of the top tier for brands looking to gain reach in the sport.
England squad announcement shows the nuanced differences between promoting men’s and women’s football
The England women’s squad announcement garnered acclaim from the public and best served the needs of the team.
Man City and Leverkusen show how capturing the mood pays off on social
Reactio to the Champions League defeat to Tottenham mirrored AS Roma’s joy at the same stage last year.
Upping our game: Why safeguarding in sport should be more than a check-list
Paul Stewart believes those working in sport need to understand more about safeguarding children than they do at present.
Brand it like Beckham: why brands are finally taking notice of women’s football
Women’s football is a rising investment opportunity, and here’s why brands are getting excited.
Ligue 1 announces plans to create a new kick-off time to boost visibility in Asia
The race for fans across Asia has led France’s Ligue 1 to announce a new kick-off time from the 2020/21 season.
Elastoplast partnership caps off England Netball’s stellar year
It’s been a year since England’s Roses won Gold at the Commonwealth Games, and a new commercial partnership caps off a great 12 months.
