Opinion
Golf following a very familiar tech route with the help of a tech start-up
Toward the middle of 2014, it was tennis racquet giant Babolat who announced that they would be integrating tech in their racquets in order to be able to track and
Europcar, Sports at SMG & Snack Media partnership redefining Premier League team sponsorship
When Europcar signed a deal becoming Arsenal FC’s official car and van rental partner, the challenges they faced would be similar to the challenges that any other brand would face
#DSLondon Talk 1 – ‘Enhancing the game day experience’ with EVS
In this first of a series of videos the SVP Marketing at EVS, Nicolas Bourdon, spoke about ‘enhancing the game day experience through enriched live video distribution’
Premier League announce partnership with Pulselive
The Barclays Premier League has confirmed that it has formed a partnership with Pulselive, a digital division of sports tech company Hawk-Eye that will involve the redevelopment of the League’s
Bayern Munich teams up with Snapchat to deliver global broadcast
As professional sports teams look to utilise every app and every piece of technology available to them, it’s not surprising to see Germany’s football powerhouse Bayern Munich team up with
Italian football giant A.S. Roma go with crowdsourcing for their website redesign
After being voted as the sixth worst Champions League club website, the people behind the scenes at A.S. Roma embarked on finding ways to redesign the website. But instead of
NBA agrees mammoth deal with watch makers Tissot
In what has proved to be now a very busy month for the NBA ahead of the start of the season at the end of October, the association has signed
Facebook’s brand value skyrockets on the back of NBA streaming
It’s been a very busy seven days for Facebook who has seen their brand value race up Interbrand’s annual “Best Global Brands” on the back of becoming the first service
No sponsorship rights, no problems for big brands
The 2015 Rugby World Cup has thrown up a number of surprises to date, on the field and off it. But as we head into the third week of the
SMRT Mouth taking wearables to the next level
From shoe-lace running devices to watches that record one’s physical activity whilst interacting with their smart phone, whether you like it or not, ‘wearables’ are the new black as athletes look
