Opinion

La Liga chooses its official smartwatch

In one of the more irregular sponsorship deals of the year, Samsung have beaten Apple to the punch with its Gear S2 smartwatch named the official smartwatch of La Liga

Digital Sport’s Weekly Wash-up 18/12/2015

The NBA surpasses 1 billion loops on Vine  On Monday night the NBA became the first organisation to surpass 1 billion loops on Vine. A very deserved achievement for the league

Abby Wambach retires from football and social media

American football legend Abby Wambach announced her retirement in a most peculiar way after playing her final game in New Orleans on Wednesday night. With two Olympic Gold medals, one

The ARU seals rugby broadcast rights deal with SANZAR

The Australian Rugby Union has announced a new television broadcast arrangement with Fox Sports and free-to-air channel Network Ten set to kick off in 2016 until at least 2020. As with

All-Star voting can be now done via Google Search

For the first time in the NBA’s history, it will allow fans to vote for their choices for the 2016 All-Star Game (Sunday February 14) via Google Search in a move

Nike debuts new shoe on gaming platform Twitch

Nike continue finding new ways to reach their avid consumers by teaming up with video game publisher 2K and Amazon-owned gaming platform Twitch to debut the shoe of returning Cavs’ superstar

Nike unveils Kobe Bryant’s latest line of shoes via social media

Following Kobe Bryant announcing that he will retire at the end of the 2015/2016 NBA season, Nike has unveiled Bryant’s latest shoe KOBE 11 via its social media platforms. Originally

Carlsberg to allow fans to vote for the man of the match at 2016 EUROs

As part of their EURO 2016 sponsorship campaign, beer brand Carlsberg will allow fans to vote for their Official Man of the Match via social media. With former Manchester United goalkeeper

La Liga increases players’ minimum wage

Following the sale of their TV rights for €2.65 billion, the Liga Executive Board has decided to increase the minimum wage for players in La Liga. The minimum wage in La Liga is

NFL announces the winners of their race to prevent concussion

The NFL has announced the winners of their race to prevent concussions, one of the biggest issues currently debated in world sport. Back in March, 2013, the NFL along with