Opinion
KIA launch mutant Rafa in new ad campaign
Just in time for the Australian Open which kicks off on 18 January, KIA, major sponsor of the tournament, has teamed up with the X-Men: Apocalypse film to unveil its
LeBron James launches his own Virtual Reality experience
NBA superstar LeBron James has released a Virtual Reality (VR) experience named “Striving for Greatness: An Uninterrupted Original” that takes fans through his training regime. In a 12 minute VR
The New York Jets unveil a “Digital Sideline”
NFL’s New York Jets has seemingly penned 2016 as a year in which they allow fans to get closer and more personal with the NFL franchise after unveiling its plans for
Panasonic and Neymar Jr launch a new 360° experience
Panasonic has unveiled a new a 360-degree experience with FC Barcelona star Neymar Jr named “Crazy Skills” as well as a competition for budding freestyle football fans. Available to all
The top Digital Sport stories of 2015
AS Roma Crowdsource their website In what will almost definitely prove to be a precedent for other professional sports clubs moving forward, AS Roma took to the social media platform
FC Porto and Altice sign record deal
Portuguese football giant FC Porto has signed the largest TV broadcast rights deal in the history of Portuguese sports, breaking the previous record held by fellow Portuguese football club Benfica.
Nike launches it’s “Bring Your Game” campaign
Nike has unveiled its campaign “Bring Your Game” featuring seven of the biggest players in the game in time for the flurry of NBA and WNBA games over the festive
Sky Bet secures Football League naming rights extension
Sky Bet has secured the naming rights of England’s Football League until at least 2019 after signing a three year extension of its deal with the competition. The oldest professional
Ipswich Town named the best British Sports Team on social media
Championship side Ipswich Town has been ranked at the top of the British Sports Teams Social Media League Table which ranks British professional football, rugby and cricket teams according to