Opinion

Henley Regatta’s Digital Revolution

For the first time since 1968, Henley Regatta was broadcast live. Sounds pretty standard fare for any sporting event, but with its own dedicated YouTube channel, HD footage, live action on BBC red button and a drone (yes – a drone!), this was Regatta 2015-style.

GoPro offers unique perspective of 2015 Tour de France

This year’s Tour de France has been using GoPro to really bring fans to the heart of the action. The ultimate way to see the race from the riders point-of-view, to really appreciate the speed and danger they face.

#FeelWimbledon: Sharing crowd biometrics to Social Media

With both the Jaguar and Wimbledon brands steeped in such history and tradition, it was before long that they’d team up to produce a clean and aesthetically pleasing social activation

Record numbers for Football League on fixture release day

The Football League once again enjoyed significant increases in engagement and website traffic for the annual fixture release. Here’s what happened and how they did it in 2015.

Interview: Insights into digital innovation the Wimbledon way

Wimbledon’s Alexandra Willis gives us an insight into not only how they’re going to keep up with the heavy expectation of providing a flawless digital experience of one of the world’s premier sporting events but keep the experience as uniquely Wimbledon as possible.

Making the most of Digital: Top 10 tips

Former Head of Media at Wasps, Ali Donnelly gives her tips on how amateur clubs can make the most of their digital work. These tips are based on a presentation she gave to women’s rugby representatives from
around England

Formula E Getting Digital Power Boost With Grabyo VIP

Formula E, the new FIA single-seater championship that’s bringing high speed racing to the streets of major cities worldwide, is partnering with London startup Grabyo to bring the ultimate digital experience to fans and accelerate the growth of its digital audience.

Valencia CF provide exclusive real-time HD video content to fans in stadium

During the last Spanish League match played at the Mestalla stadium, Vodafone’s 4G network was successfully used to test a new unique technology and a new application that provides exclusive real-time video content in high density locations, revolutionising video delivery across mobile networks