Opinion
Gatorade to replace Coca-Cola’s Powerade as All Blacks partner
In a sports sponsorship coup, the world’s number one sports drink Gatorade will become the official hydration partner of the World Champion All Blacks, bumping Coca-Cola’s Powerade after two decades
Adidas launches boots without laces
German sportswear giant Adidas has officially launched its boots without laces after unveiling a prototype in November. Named “ACE16+ Purecontrol”, the new boots are certainly the beginning of a new
The Australian Open is getting increasingly creative on social media
With the first Grand Slam of the season well and truly underway, the Australian Open has looked to get creative off the court onto our digital platforms with new social
Apple’s timing peculiar as it joins Super Bowl 50 as Host Committee sponsor
In a slight twist to the 2016 sports sponsorship landscape, Apple has only partly rekindled its sponsorship of the Super Bowl by signing on to become sponsor of the Super
Digital Sport’s Weekly Wash-up 15/01/2016
Adidas celebrates Lionel Messi Last Monday, Lionel Messi won his fifth Ballon d’Or and set yet another record. His long-term sponsor Adidas made the most of his success launching a new
NBA broadcasts first ever live match in 4K
The NBA showdown between the Toronto Raptors and the Orlando Magic became the first ever live match to be shown publicly in 4K with the NBA teaming up with BT Sport
What we learnt at CES2016
The Consumer Electronics Show is the biggest gathering of new tech on earth, and the size of the sport technology offering at this year’s event made it clear once and
Jordan Spieth signs a massive deal with Coca-Cola
Coca-Cola North America has appointed the best golfer in the world Jordan Spieth as ambassador in a long term deal aimed at increasing the brand’s presence on the PGA Tour
FC Bayern Munich forms partnership with Thai sugar company
FC Bayern Munich has announced a partnership with Thai sugar company Wangkanai which is the football club’s first partnership in the region. Fresh from signing a deal with Yahoo Sports to
Liverpool teams up with Skype to assist fan interaction
In one of the more unusual partnership deals of 2016 to date, crowd-favourite Liverpool Football Club has teamed up with online communications service Skype to help engagement between club fans. The
