Opinion

William Hill signs deal with Football governing body

British bookmaker William Hill has agreed a new four-year sponsorship deal with the Scottish FA despite their current agreement still having one year remaining. In addition to remaining the title

The FFA announce major Fan engagement department

The Football Federation of Australia has announced that it will establish a new Digital and Fan Engagement Department that will aim to transform the way the football governing body interacts with

NBA broadcast season opening match in VR

The NBA became the first league in history to broadcast a live professional sports game in virtual reality as the Golden State Warriors treated their fans to virtual front row seats

YouTube to stream the entire Copa del Rey season

Thanks to a deal between La Liga and Mediapro, the media sales representative for the Copa Del Rey, all the Copa Del Rey’s games will be shown live on YouTube except

What does YouTube’s new subscription service mean for Sports Broadcasters?

In a move that is set to change the face of one of the biggest video content providers on the internet, YouTube has announced details of the service almost every consumer has

The Evolution of Sponsorship

For a sporting event that comes around once every four years and with a set of returning top tier partners, one of which has been associated to the tournament for

Tailored broadcast advertising for football field perimeter walls to hit Premier League

If you think the technology used in wearables is sophisticated, you’ll be impressed by what’s about to grace the Premier League with the introduction of digiBOARD DBR – a joint

What we can learn about stadium wifi after two Years of CelticLIVE

Amid all the talk about the promise of connected stadia, the UK remains largely uncharted territory in terms of real, working installations. However, there is one fully-functioning, large-scale system that

Golf following a very familiar tech route with the help of a tech start-up

Toward the middle of 2014, it was tennis racquet giant Babolat who announced that they would be integrating tech in their racquets in order to be able to track and

Europcar, Sports at SMG & Snack Media partnership redefining Premier League team sponsorship

When Europcar signed a deal becoming Arsenal FC’s official car and van rental partner, the challenges they faced would be similar to the challenges that any other brand would face