News

On-field advertisements distract viewers during the Bledisloe Cup

Bledisloe Cup match between Australia and New Zealand saw problems for CGI on-pitch advertising a year before the technology is due to be used in the World Cup.

Social media video helps Carribbean Premier League to grow worldwide fanbase

Digital distribution through a partnership with Grabyo helps Carribbean Premier League gain fans all over the world.

Eurosport to show BDO Darts for the next three years

DIscovery / Eurosport pick up the rights to another sporting property as they look to grow across both linear and OTT offerings.

Chicago Bulls and Angry Birds give fans a new perspective

The partnership between Angry Birds and the Chicago Bulls is an innovative one that will hopefully launch more unconventional sponsorships to benefit all parties.

YouTube TV shows AR ads during the World Series

YouTube and MLB partnered during the World Series to give fans a glimpse at the future of sports advertising.

Eleven Sports’ El Clasico coverage to be fronted by YouTube star Spencer Owen

Eleven Sports bring Spanish language commentary to La Liga games, while Spencer Owen will front the coverage of El Clasico this weekend.

EuroLeague basketball and Content Stadium launch new partnership

Content Stadium and Euroleague basketball launch new content partnership.

Snack Media launches StreamFOOTBALL in collaboration with Stream Time

Snack Media and Stream Time launch Stream Football – a new service to provide football fans with engaging live video content en masse.

Snack Media selected by the PFA to run first ever monthly women’s award in their 111-year history

Snack Media – a leading independent sports digital media company and fan engagement experts – has been tasked by the Professional Footballers’ Association of England and Wales (PFA) to launch

Goal continues building eSports squad with signing of second player

Global online football publisher Goal has signed its second professional FIFA player. Danny Taylor joins Graham ‘GrayzaGoal’ McIntyre to complete Goal’s eSports team and become Goal’s first Playstation player. Prior