News

PSG launch Virtual Reality app for fans

French football giants Paris Saint-Germain have launched “FANSPARC”, a new app dedicated to offering fans an immersive experience of the club’s stadium, Parc des Princes. According to PSG, the app brings the PSG community and

Dark Horses to join cricket’s end of season party at The Oval

Recently launched sports marketing agency, Dark Horses, has confirmed its appointment by Yorkshire Tea for its brand sponsorship of the Tea20 Charity Cricket Challenge at The Kia Oval this evening (Thursday 22nd September).

Snapchat to launch Paralympic Live Story

Snapchat struck Olympic gold when over 50m people watched the Games on the platform, with broadcasters including NBC and the BBC using the app to reach a millennial audience. They

Standard Chartered release stunning virtual reality tour of Anfield

Standard Chartered Bank have released a stunning 360-degree tour of Anfield. The video – narrated by club legend John Barnes – features a unique look at the stadium’s most iconic spots, capturing a

Eurosport shoots first ever 360° VR film during a competitive cycling race

Eurosport have released the first ever 360° VR film shot during a competitive cycling race. The footage was captured on South African National Champion Jaco Venter’s Dimension Data bike during stage 10

Carling and Sky Sports set to launch multi-platform Friday Night Football Show

Carling, the Official Beer and Cider of the Premier League, has partnered with Sky Sports to launch a brand new football show, designed to offer fans an alternative view of

English Football League celebrate the people behind the scenes with #EFLstories

To mark the start of the new football season, the English Football League (EFL) has launched its #EFLStories campaign to tell the stories of all the people who help make

FanDuel brings Fantasy Football home…to the UK

Leading UK technology company FanDuel today launches its first ever product in the UK, one-day fantasy football. FanDuel – the Edinburgh founded company that transformed North America’s fantasy sports industry

Aston Villa FC become the first English team to stream a match on Facebook Live

In a UK first, Aston Villa has delivered a full men’s first team match on Facebook Live. The stream – powered by Stream AMG – covered Aston Villa’s pre-season friendly

Standard Life follows Andy Murray in ‘Master Your Dreams’ campaign

The penultimate film in the compelling ‘Master Your Dreams’ series created by Standard Life attempts to capture the weight of expectation which sits upon the shoulders of one of Britain’s