Media
PSG use digital LED boards to bring different ads to different countries
Similar to the various Twitter accounts per language, localised ads during games should reinforce the existing regional strategies inside clubs to satisfy fans worldwide as well as sponsors.
New Serena Williams Nike ad is an important milestone for promoting women’s sport
Nike’s new ad featuring Serena Williams is important for promoting women’s sport.
Borussia Dortmund to trial virtual advertising on pitchside LED ad board
New technology trialled in the Bundesliga could see the advent of a new way of placing advertising around the pitch during televised football games.
SN&CK Media continues to grow with investment into Vital Football
Snack Media continues to grow, adding Vital Football to their network of over 300 football websites.
Eurosport’s The Cube could be the biggest innovation of this Winter Olympics
Every Olympic Games is the birthplace of one new tech innovation: this year’s big breakthrough might be Eurosport’s The Cube.
Newly-launched World Baseball Softball Confederation Europe signs first partnership with Sportradar OTT
The newly formed World Baseball Softball Confederation Europe (WBSC Europe) has today announced the signing of Sportradar as its inaugural partner and service provider.
True Geordie, WillNE and Stephen Tries partner with Ball Street to launch XO
Football social media marketing specialists Ball Street have teamed up with some of the UK’s leading YouTube talent to launch a new sports channel, XO. The True Geordie (710k subscribers),
Discovery games-ready with unveiling of Olympic studios and cutting-edge technology
With just 24 hours until the lighting of the cauldron at the PyeongChang Olympic Stadium, Discovery’s leading sports brand Eurosport has unveiled the first images of its studios in PyeongChang and UK.
Broadcasters must learn from the mistakes of the internet’s past
Are broadcasters making the same mistakes publishers made at the beginning of the internet?
BBC’s Sports Report still cuts a modern figure in a fast-changing world
The 70th birthday of BBC’s Sports Report has come and gone, and the broadcaster is still as well-positioned to thrive on the media landscape as it ever was.
