Data shows why digital growth is more important for football clubs than precarious broadcast revenues

As Premier League football clubs become richer and richer thanks to monstrous media rights deals, which look set only to rise as the next round of negotiations aims to raise

Solving the fragmentation problem by bringing fans the content they want

This is a sponsored guest post by Simon Ryley, Founder RightNow Digital. Very few digital platforms can satisfy a passionate fan’s thirst for content when it comes to the things

Miami Dolphins team up with Deezer to launch innovative partnership to excite fans

This week, music streaming platform Deezer became the official music partner of NFL team the Miami Dolphins, launching an exciting new partnership that could have interesting results for fans of

It’s not attention spans that are getting shorter – the content is

More and more we hear about declining attention spans as social media and, more broadly, the internet change our lives. Whilst it’s certainly true, for example, that there has been

Barcelona team up with Verizon to stream content in the US

“One year ago we opened our Americas office in New York City with the primary goal of bringing the club closer to its millions of fans here,” said Francesco Calvo,

Eurosport teams up with Snap to engage younger audiences in the Olympic Games across Europe

Discovery Communications’ Eurosport and Snap, Inc. today reached a strategic advertising and content agreement that will deliver a new partnership for the Olympic Winter Games in PyeongChang 2018, bringing Snapchatters

How Cricket Australia plans to be the number one digital resource for the Ashes

For cricket fans in Australia and England, the Ashes is as big as it gets. Sporting summers in Australia have long been dominated by international cricket, and in recent years,

Sports Technology Awards launches and adds new categories for 2018

This week, the 2018 Sports Technology Awards launched, to celebrate innovations in technology in sport over the past year. This year, in addition to the normal categories, there are also

Man City join Real Madrid and Juventus as online race hots up

As online streaming around sport gathers pace, the live action aspect is only one part of a growing trend. Earlier this year, Real Madrid produced a documentary series called Hala

New football report reveals how fans are moving from traditional media and sponsors are following them

This is a guest post by Jon Reay, Lead Strategist at digital media agency e3. A new report by digital agency e3 and sister innovation agency LSU highlights the widening