Interview

What makes a rights holder a hit on YouTube – The ECB might have the answer

The ECB are a massive hit on YouTube – Digital Sport spoke to Social Media Manager Steven Dent for a wide ranging interview on what makes them so successful.

How the European Tour is using digital media to shake up golf

Innovating with new formats and using social media to its fullest extent, the European Tour’s recent award-winning performance shows golf is perfectly suited to the digital world.

The Two Sports: Celebrating the great sporting stories with This Girl Can

Celebrating the stories in sport to increase women’s participation.

The Two Sports: Promoting women in sport beyond This Girl Can

On International Women’s Day, it’s important to remember that there are two sides to the sports business: tracksuits and suits. In order to promote diversity and women in sport, we need to bear that in mind.

Finding Value in OTT: A Q&A with Fantastec Managing Partner Steve Madincea

Digital Sport caught up with Steve Madincea about Fantastec’s acquisition of OTT platform Colony and the future of live-streaming.

Can Augmented Reality turn the stadium into a whole new world?

Xperiel’s Real World Web aims to transform the stadium into a giant games console, making the experience of attending a game a different proposition to TV broadcast.

Manchester City and the ‘human’ side of Premier League sponsorship

Vijay Eswaran of QI Group tells Digital Sport about the right approach to the Premier League’s growth in Asia.

Interview: NFL Game Pass – A Game Changer in the future of digital sports broadcasting?

The NFL is back. The first game of the regular season ended in a shock defeat for Super Bowl champions the New England Patriots at the hands of the unfancied

Twitter madness: AS Roma’ Head of Digital Paul Rogers on Southampton inspired video

In one week, the football transfer window will, as is tradition, slam shut. And for anyone who has been following the incessant rumours and pious outrage at drunken-sailor-spending and unsettled

Big Data and Sport – Delving Deeper into the Statistics

Over the last few years, data has grown in importance, becoming vital in many different sports. Professional sport is now a world where everyone at the top has access to