Interview

Manchester City and the ‘human’ side of Premier League sponsorship

Vijay Eswaran of QI Group tells Digital Sport about the right approach to the Premier League’s growth in Asia.

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Interview: NFL Game Pass – A Game Changer in the future of digital sports broadcasting?

The NFL is back. The first game of the regular season ended in a shock defeat for Super Bowl champions the New England Patriots at the hands of the unfancied

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Twitter madness: AS Roma’ Head of Digital Paul Rogers on Southampton inspired video

In one week, the football transfer window will, as is tradition, slam shut. And for anyone who has been following the incessant rumours and pious outrage at drunken-sailor-spending and unsettled

Big Data and Sport – Delving Deeper into the Statistics

Over the last few years, data has grown in importance, becoming vital in many different sports. Professional sport is now a world where everyone at the top has access to

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What has a year in podcasting taught you? An interview with Dan McLaren

Over the last year, Digital Sport founder Dan McLaren has been raking up the numbers on the Digital Sport Insiders podcast. It was the end of August – just 11

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Interview: Andreas Heyden, CEO at DFL Digital Sports GmbH

A summary of podcast with CEO of DFL Digital Sports, the digital arm of the Bundesliga, where he talked about his leadership being shaped by stint heading up a startup during 2008 financial crisis, OTT in sport and their 2025 vision of tech.

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Jeramie McPeek: What Sports Clubs Should Be Doing On Social Media

On July 5th in Brighton’s stunning AMEX stadium, Digital Sport and Sportego combine forces to produce Fan Engagement Conference Brighton or FECBrighton for short. Featuring world leaders in Fan Engagement,

Sunderland hit all the right notes with kit launch: Q and A with Head of Digital Stuart Vose

Last season, Sunderland AFC’s 10-year stay in the Premier League finally came to an end, and coming to terms with that reality is never an easy thing, both for fans

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Interview: Ball Street’s CEO & Co-Founder Matt Wilson

Podcast where host Dan McLaren interviews some of the best in the #digisport business. This week it is Matt Wilson, co-founder of sports video network Ball Street.

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Interview: Aston Villa’s George Harborne on commercial partnerships, mobile apps & the importance of social media in partnership acquisition

Continuing our buildup to #FECBrighton, Colm O Mealoid of Sportego sat down with George Harborne, Senior Partner Acquisition Manager at Aston Villa, to get his thoughts on commercial partnerships, mobile apps, the importance of social media in partnership acquisition and much more.