Guest Article
How cricket clubs made sure their summer of social media was a big-hitting one
This is a guest post by Emily Clark, Marketing Manager at Surrey Cricket. Cricket is not the most accessible sport. Games can last for days, take place when many people
New football report reveals how fans are moving from traditional media and sponsors are following them
This is a guest post by Jon Reay, Lead Strategist at digital media agency e3. A new report by digital agency e3 and sister innovation agency LSU highlights the widening
How sports organisations can learn a thing or two from Disney World
This is a guest post from sports consultant, Geoff Wilson. This summer we went on a family holiday to Florida, USA, visiting the main Disney World Parks in the Orlando
Transfer deadline day goals: How marketers can score with mobile search
This is a guest post by Tom Smith, head of biddable media at mporium. Transfer Deadline Day is a huge event in the world of football but many marketers are
Transfer Deadline Day: Why success on the pitch now starts with success off it
This is a guest post by Matt Bush, Director of Agencies at Google UK It’s difficult to tell what is more dazzling; Jim White’s beaming smile, his impossibly bright yellow
Transfer Deadline Day: How to Win Goals and Influence People
This is a guest post by Matt Donegan, Managing Director, Social Circle Influencer marketing is a space that is hugely exciting to be a part of, as brands realise in
How VR Will Impact the Sporting Landscape In The Future
With the recent surge of popularity for Virtual Reality technology, more and more people are beginning to use the technology for more than just gaming and gimmicks. Live VR events
The recent success within Women’s Sport is only the tip of the iceberg
With the sustained investment, effort and success within women’s sport over recent years we want to understand more about the thoughts of the sports industry and community – what has
Participation sport can raise its game via smart use of technology
When it comes to sport, some governments focus their attention on the elite side as opposed to the participation or grassroots side. It’s all about medals and winning at the
How the arrival of South African teams in the Pro14 will boost social media engagement
This is a guest post by Trev Keane MD of fan data and analysis experts SportEgo.ie. This last saw week saw huge news break in the world of rugby as North and
