Guest Article
The current status of digital transformation within football at IFA Berlin
What’s the secret of Ronaldo’s social media domination? How to make profits from social media as a football club? What should sports journalism in the age of digital media should look like? Those and other issues driven by digitalisation were tackled by an international football audience at IFA Conference Berlin on 30th of October.
Connecting Your Audience to the Sport
The possibility of connecting with each and every fan and deliver tailor made content directly to them has never been more real thanks to the continually and rapidly developing digital landscape.
How will wearable technology impact social marketing for sports brands?
Where will wearables position in the social media marketing mix? We Play’s Saf Hossain offers his thoughts into what is going to be a massive market with Google Glass and the new Apple Watch leading the way into the mainstream
Celebrity Social – How Can Brands Leverage a Celebrity’s Social Media Following?
Direct activation through sports stars allows a brand to capitalise on the now. Rawnet’s Joe Davine gives us his thoughts on brands leveraging celebrity’s social media followings
Why Vine is becoming a nightmare for the Premier League
“Premier League set to clamp down on unofficial Vine videos of goals as they get tough on copyright laws” announced the Independent, who were amongst a number of leading publications to debate the issue. We knew it was coming. It had to. Rights holders weren’t just going to sit-by and let it happen
A Timeline of Technology in Sport
With so many technologies being brought in and shipped out, this handy visualisation is a great way of keeping on top of these technological transfers
4 Things We Learnt from the Glasgow 2014 Opening Ceremony
The 2014 Commonwealth Games kicked off on Wednesday night with 4,950 athletes, 2,000 performers, 71 Scottie dogs and 1 awkward baton. As always, Twitter users were not shy in voicing their opinions with over a quarter of a million tweets posted during the ceremony.
The Hidden Value Of Vine
Guest post from Tom Kelk on the value of Vine and the introduction of the new ‘loop count’ to track the number of times your Vine’s are getting played.
