World Cup 2018

World Cup data from Goal shows Cristiano Ronaldo and Lionel Messi are still unbeatable despite early exits

Football’s big two still lead the way in the content stakes despite disappointing World Cups with their countries.

The World Cup will have a lasting effect on some players – but only if they’re smart about it

Separating ‘vanity metrics’ from real numbers is the challenge for the players who have had a breakthrough World Cup.

Candid shots of celebrating Didier Deschamps shows why the internet loves reaction videos

The France manager’s reaction to his team’s goals against Croatia are a purer form of a craze that’s taken over the internet.

Biggest club teams weren’t to be outdone as they tweeted the World Cup final

France and Croatia played out the World Cup final, but the club teams were never far away from the action.

Why brands need to recreate the natural link between fans and players

Fans and players have never been further apart – it’s up to brands to create access to the stars and play up their role as the natural link.

England’s modest heroes give brands their biggest lesson of the World Cup

England’s modest but genuine stars show why brands need to look past social media reach when selecting players to partner with.

England’s official Twitter account mirrors the rollercoaster fan experience

England’s official Twitter account takes fans through the highs and lows of an ultimately heartbreaking night.

It’s Coming Home – the evolution of a movement as England reach the semis

Is it Coming Home? Richard Johnson analyses World Cup fever and how England fans have taken to the tournament on social media.

Clashing with the World Cup: Wimbledon and the Tour de France take different approaches

Wimbledon and the Tour de France take different approaches to dealing with the World Cup.

Nike show why the biggest brands don’t have to scramble for World Cup limelight

Nike’s World Cup 2018 social media presence has been a winner despite its low-key approach.