World Cup 2018
World Cup data from Goal shows Cristiano Ronaldo and Lionel Messi are still unbeatable despite early exits
Football’s big two still lead the way in the content stakes despite disappointing World Cups with their countries.
Fans and players have never been further apart – it’s up to brands to create access to the stars and play up their role as the natural link.
Wimbledon and the Tour de France take different approaches to dealing with the World Cup.