Football

Signing Cristiano Ronaldo From Real Madrid signing helps Juventus beat the Twitter Cull

After the Twitter Cull, did football clubs and players lose many followers?

Whatever happens in the World Cup final, Nike can already claim victory

On Sunday, for the first time ever the World Cup final will take place between two teams wearing Nike kits.

Eleven Sports secures UK rights to Serie A to go alongside their La Liga coverage

Eleven Sports strikes another huge blow, securing exclusive UK Serie A rights for the next three seasons.

Why brands need to recreate the natural link between fans and players

Fans and players have never been further apart – it’s up to brands to create access to the stars and play up their role as the natural link.

England’s modest heroes give brands their biggest lesson of the World Cup

England’s modest but genuine stars show why brands need to look past social media reach when selecting players to partner with.

England’s official Twitter account mirrors the rollercoaster fan experience

England’s official Twitter account takes fans through the highs and lows of an ultimately heartbreaking night.

It’s Coming Home – the evolution of a movement as England reach the semis

Is it Coming Home? Richard Johnson analyses World Cup fever and how England fans have taken to the tournament on social media.

How digital media allowed West Ham to own the content around their new signing

How the signing of Jack Wilshere allowed West Ham’s digital team to create tonnes of content across all mediums.

Clashing with the World Cup: Wimbledon and the Tour de France take different approaches

Wimbledon and the Tour de France take different approaches to dealing with the World Cup.

West Ham and Newcastle use World Cup rest day to steal football’s spotlight

As the World Cup’s lull gives clubs the opportunity to take the limelight again, Newcastle and West Ham duly oblige.