Football

A look at Premier League clubs engaging fans during the international break

This week, Premier League football takes a backseat as the international break brings national teams to the spotlight. Except, it’s not quite that easy: fans of football clubs tend to

West Ham could be a clue to how other clubs approach esports

West Ham United became the first Premier League football team to sign up an official esports gamer when Sean ‘Dragonn’ Allen signed for the club in May 2016. Almost a

Leaders Week insights start in earnest

The London Leaders’ Week kicks off at Stamford Bridge this week, bringing together some of the biggest names around the sports industry for a week of talks and panels and

Man City and Chelsea Instagram gaffe reveals hypocritical nature of football news

You’ve heard the one about the footballer’s social media gaffe by now, i’m sure. Victor Anichebe and Daley Blind are etched in the mind these days, whilst countless others have

Italian giants launch Inter Media House

Inter Media House has been devised to meet the needs of millions of fans so they can enjoy access to the club wherever they are. The project was announced today

Swansea and Roma break new social media ground, but the lessons will be the same always

This week, AS Roma signed up to the social media platform Steller. In all honesty, I’d never heard of the platform until the Italian club announced they’d joined it. Looking

Man United and others to take perimeter boards to the next level through AR

After launching in Spain, and at the end of last season in Germany, a number of Premier League and EFL clubs have invested in new perimeter technology this season, which

AS Roma become the first football club to take to social media platform Steller

AS Roma, living up to their billing as one of the most innovative clubs on social media, have become the first football team to sign up to the Steller social

Man United chief predicts major development in TV rights landscape

Amazon and Facebook will join the bidding for Premier League broadcast rights, or so predicts Manchester United chief Ed Woodward. On a regular conference call with investors, Woodward made the

As the Women’s Super League kicks off, the sport continues to grow with clever digital strategy

On Friday night, the Women’s Super League season will begin with a bang as Merseyside rivals Liverpool and Everton face each other in what you might describe as a baptism