Digital Sport Exclusive

Andy Murray and Marcelo Bielsa show honesty is the best policy on social media

Andy Murray and Marcelo Bielsa showed the sports world that honesty means more than saying the “right things” in the social media age.

How the Corporate 5s Cup helps the sports industry diversify the contacts book

Networking is an often-overlooked tool to help grow businesses within sport, but ensuring you’re not just meeting the same people every time is a challenge.

The hottest topics (and quite a few learnings) from Black Book Motorsport’s Digital Summit

Learnings and trends from the Black Book Motorsport conference in Birmingham this January.

Man United to launch three ‘Experience Centres’ in China by the end of 2020

Manchester United extend their reach in Asia by building three club-themed locations in China.

How can sport leverage voice technology in 2019?

As voice technology begins to take off, we take a look at the lay of the land and ask what’s next for voice tech in sport.

Manchester United rediscover that on-pitch success fuels off-the-field growth

Off the pitch, United have been in a healthy position even when they’ve been struggling on it. They’re now finding out that positivity around performances can help drive growth, too.

NFL launches Amazon Alexa skill to teach new fans the rules of the game

With voice tech taking off, NFL is providing a unique service to its fans.

Serena Williams and Bumble partner to launch a new campaign for NFL Super Bowl

Serena Williams joins up with Bumble to encourage women to make the first move.

NBC Sports launches betting radio show as a culture emerges around betting in US

NBC Sports launches show dedicated to sports betting as a US gambling culture emerges to go alongside the budding industry.

Future Trends: Why sponorship of Original Content will boom in 2019

2018 saw sponsorship become a new way of monetising content online. 2019 might see the refinement of that take place.