Digital Sport Exclusive

How the NBA can help VR on its route to the mainstream

VR will face some problems breaking into the mainstream, but with organisations like the NBA embracing tech so wholeheartedly, they’ll have a much easier time.

In order to break into the mainstream VR needs to define what it is

Do we need a new way of thinking about what emerging technologies can bring to the world?

Eurosport’s The Cube could be the biggest innovation of this Winter Olympics

Every Olympic Games is the birthplace of one new tech innovation: this year’s big breakthrough might be Eurosport’s The Cube.

Manchester City and the ‘human’ side of Premier League sponsorship

Vijay Eswaran of QI Group tells Digital Sport about the right approach to the Premier League’s growth in Asia.

Inter Milan’s off the pitch revival continues with latest Instagram takeover

Inter Milan are on their way back to the top. The club has spent the last few years rebuilding since their last Serie A title back in 2010, when a

£400k per social media post? Neymar and co are the new media superstars

The money generated by Neymar Jr for social media posts may be astronomical, but it still represents great return on investment for brands.

Lionel Messi’s Adidas ad has a familiar link to last summer’s football madness

Lionel Messi stars in an Adidas ad which evokes memories of football’s transfer announcement craze of last summer.

Why the Winter Olympics could be a seminal moment for Virtual Reality

The Winter Olympics has always been a hub for innovation, and this time that could be a good sign for Virtual Reality.

Case study on how Ulster Rugby is maximising digital to engage with its audience

To operate in a more efficient way, Ulster Rugby have employed an in-house videographer and graphic designer to give them more agility and to maximise opportunities to engage with its audience. And this has had massive benefits…

Super Bowl LII doesn’t need any hype, but NFL UK has skin in the game

Sunday night’s Super Bowl game doesn’t need any extra hype, but Tom Brady v Jay Ajayi is an irresistable storyline.