Digital Sport Exclusive

Adidas and Twitter team up to stream high school American Football

Sportswear brands aren’t usually involved in live-streaming content – but could this be the start of brand engagement with the broadcasting side of things?

Bringing competitive La Liga games to the USA will have a huge effect on the Premier League

Moving La Liga games to the USA is a massive step, but what does it mean for other leagues.

Bayern Munich launch new AR app giving more benefits to fans in the stadium

Bayern Munich’s new AR app will give fans even more reason to watch games in the stadium instead of on the TV.

Manchester City’s Amazon documentary shows clubs needn’t fear giving away access

It was sheer dumb luck that Amazon caught one of the most impressive seasons in history, but Manchester City’s willingness to give them the access shows clubs don’t have to be fearful of outside publishers.

How Manchester City v Arsenal thrust social media front and centre

Arsenal v Manchester City was the biggest match of the weekend – and it thrust social media into the spotlight afterwards.

Man United and Wolves made the biggest splash as the Premier League returned to Twitter

The Premier League is back – but according to the numbers, who had the best weekend on social media?

Three key questions ahead of the new Premier League season

A look at some of the key things to look out for across the new Premier League season.

AZ Alkmaar become the first Dutch club to run a Hackathon

Following in the footsteps of Manchester City, Chelsea and Arsenal, AZ have became the first Dutch club to host a Hackathon – what did they learn?

West Ham learn to expect the unexpected on deadline day

West Ham United’s latest transfer video was another well thought-out piece – but then Jack Wilshere stole their spotlight.

The unintended consequence of the rise of OTT in sport

As live-streaming platforms start to snap up some of the biggest sports rights, the unintended consequence seems to be the rise of new ‘free-to-air’ possibilities.