Cricket
Ensuring the Gabba keeps its name would be sports naming rights done properly
Naming rights can be a sore topic in sport, but being sensitive can offer brands the greatest benefits.
Live coverage on social media – what cricket can learn from golf
Covering slower sports on social media is hard, but this summer cricket can learn a lot from golf.
Hot Topics: Champions League build-up time and Cricket’s existential crisis
This week’s Hot Topics blog takes a look at how the long build up to the Champions League final and the World Cup is coupled with fast reaction to the game. And cricket’s existential crisis is the same problem every other sport has.
Somerset CCC expand their live-streaming service and include BBC commentary
Somerset CCC show that what we used to see as weaknesses can be turned into strengths.
Tellyo’s speed and streaming capabilities key to social amplification for the Hong Kong Sixes
Featuring squads from the world’s major cricketing nations, broadcast content of the hugely successful Hong Kong Sixes 2017 was created by sports production company Sunset+Vine. The tournament is the world’s
How Cricket Australia and England Cricket contested the Ashes on social media
Emily Clark takes a look at the Ashes social media contest between Cricket Australia and England Cricket across Twitter, Facebook, Instagram and Snapchat.
How Derbyshire County Cricket Club’s approach to data resulted in an award-winning marketing campaign
Geoff Wilson looks at the success that Derbyshire CCC have enjoyed by teaming up with a dedicated fan-engagement agency.
BT Sport warms up for a winter of cricket with free live streaming
When the Ashes approach, it’s always time for England cricket fans to get excited. But it can also – just like the World Cup in football – be one of
How cricket clubs made sure their summer of social media was a big-hitting one
This is a guest post by Emily Clark, Marketing Manager at Surrey Cricket. Cricket is not the most accessible sport. Games can last for days, take place when many people
How Cricket Australia plans to be the number one digital resource for the Ashes
For cricket fans in Australia and England, the Ashes is as big as it gets. Sporting summers in Australia have long been dominated by international cricket, and in recent years,
