Bayern Munich players test fans in club’s new live-stream Christmas quizzes

When it comes to trying new things on digital, Bayern Munich are never far away from the story.

This Christmas, the German giants are taking the Advent content concept to a new level. Where Advent Calendar type content is a tried and tested festive method of fan engagement, Bayern’s attempt this year is a little more creative.

Every Sunday in Advent, the Bavarian club is testing its fans with #FCBQuizMas, a new feature on the club’s official app which tests fans knowledge of Bayern trivia with a live-stream quiz.

In the style of a HQ Trivia live quiz, Bayern have enlisted players and club legends, from Thomas Muller to Luca Toni, to play quiz master.

In an era of on-demand content, few are doing ‘live’ broadcasts anymore but it does seem to be growing in popularity a little bit. The phrase ‘appointment to view’ has become a bit of a cliche in sport, but when it comes to other types of content – i.e. outside of matches – it’s quite apt.

While content that can be accessed any time might, on the whole, be more popular, there’s a growing demand amongst people to feel part of a group or a community – and being a football supporter can certainly provide that.

About author

Chris McMullan
Chris McMullan 775 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

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