Bayern Munich players test fans in club’s new live-stream Christmas quizzes

When it comes to trying new things on digital, Bayern Munich are never far away from the story.

This Christmas, the German giants are taking the Advent content concept to a new level. Where Advent Calendar type content is a tried and tested festive method of fan engagement, Bayern’s attempt this year is a little more creative.

Every Sunday in Advent, the Bavarian club is testing its fans with #FCBQuizMas, a new feature on the club’s official app which tests fans knowledge of Bayern trivia with a live-stream quiz.

In the style of a HQ Trivia live quiz, Bayern have enlisted players and club legends, from Thomas Muller to Luca Toni, to play quiz master.

In an era of on-demand content, few are doing ‘live’ broadcasts anymore but it does seem to be growing in popularity a little bit. The phrase ‘appointment to view’ has become a bit of a cliche in sport, but when it comes to other types of content – i.e. outside of matches – it’s quite apt.

While content that can be accessed any time might, on the whole, be more popular, there’s a growing demand amongst people to feel part of a group or a community – and being a football supporter can certainly provide that.

About author

Chris McMullan
Chris McMullan 836 posts

Chris is a sports journalist and editor of Digital Sport - follow him on Twitter @CJMcMullan_

You might also like

The Athletic UK is here to challenge the way we digest sport content, and perhaps for the better

If you follow the football media industry then you’ll certainly have heard of The Athletic, an American sports website designed to change readers’ current experience of online content consumption. They’re

Where does cricket go from here? Introducing our first panellist: Owen Hughes

Less than a month till our big event at Lord’s and you don’t want to miss this one! Cricket is as topical as ever at the moment with the World

Real Madrid to put fans first as they reveal match-day experience redesign

David Hopkinson will be speaking at the World Football Summit along with guest speakers other leaders such as Peter Moore, CEO of Liverpool; Javier Tebas, President of LaLiga; Charlie Marshall,