Posts From Tom Kelk
Premier Sponsor of European Handball launches world’s first Interactive Advertising Campaign
JACK & JONES launched the world’s first interactive advertising last weekend, at the VELUX European Handball Champions League. Partnering with Kwangl.com, the men’s fashion brand gave away 800euros worth of vouchers to participants, in return for a Tweeted hashtag.
Interview with Micah Hall: How Portsmouth FC are leading the way in Fan Engagement
Our exclusive interview with Portsmoth FC’s Engagement Manager Micah Hall about how the club are leading the way when it comes to fan engagement
Join the UKSN fantasy football league
It’s that time of year. The Premier League is back, and this year we thought we’d encourage some friendly (…) competition in the form of a fantasy football league on http://fantasy.premierleague.com.
Portsmouth FC bring Augmented Reality to Matchday Programmes
Portsmouth FC are introducing augmented reality into the matchday experience for the 2013-14 season. Via a partnership with Blippar, Portsmouth fans will have the opportunity to view interactive video content from their matchday programmes.
Clubs are learning about Vine with QPR leading the way
QPR are one of the best football clubs on Vine and always willing to experiment with new technologies to help engage with their fans. They demonstrated this the other day when unveiling the signing of Danny Simpson from Newcastle United
Google Glass to get first sport-outing at Wimbledon?
Bethanie Mattek-Sands, No. 58 in the WTA rankings, will be wearing Google Glass at Wimbledon this year. The exciting news is the first of its kind and demonstrates Google’s confidence in Glass and their belief that Glass is comfortable, secure and not distracting
The Digital Side Of Wimbledon 2013 – Who Is Doing What
The iconic Wimbledon Championships start on Monday, and looking ahead of the stand-out event in the Tennis calendar we’ll be going through what digital activations are around and about.
BT Sport sees potential in Google+
BT Sport believe there is opportunity with Google+ and believe it could be a real trump-card in the battle with Sky
adidas lab showcases the ‘future of football’
On Saturday, UKSN (and a group of UKSN competition winners) took a trip to the adidas lab in Bloomsbury, London. Here is a look at what was on show and what the ‘future of football’ has in store. (by Tom Kelk)
EVENT RECAP: Video, A Missed Opportunity For Sport?
Leading lights in video production, social media and sport descended upon Bar Kick, Shoreditch on Tuesday night to discuss the poser: “Video: Is it a missed opportunity for sport?”. Here are some of the highlights.
