Posts From Stuart Codling

Stuart Codling
Stuart Codling 1 posts

Stuart is a journalist and PR consultant with over a decade's experience in the automotive and motorsport sectors. He has provided VIP hosting and speechwriting services for a number of corporate clients, and is the author of the Art of the Formula One Race Car, published by Motorbooks this March. He is also a (long-suffering) fan of Bath Rugby.

Do we really need to reinvent the press release?

Do we really need to reinvent the press release?

Motorsport PR Consultant and Journalist Stuart Codling looks at whether the tradition Press Release is dead in the light of new media such as Twitter and Facebook. Or can the Press Release still play an important (if unsexy) role in an integhrated marketing strategy?