Posts From Simon Dent

Simon Dent
Simon Dent 1 posts

Simon Dent is a qualified solicitor, sports agent, lawyer and founder of new sports marketing agency Dark Horses. Follow him on Twitter @SimonJDent

Why it’s wrong to view sports fans as undemanding turnstyle fodder

Sports marketing is a hot topic these days. Both Euro 2016 and the Rio Olympics recently generated record amounts of sponsorship income. The Premier League is famously awash with cash.